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Creating exit criteria
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Creating Exit Criteria for a Real Time Journey

This feature is in Beta. Contact your Customer Success Representative for more information.

Exit criteria for real-time journey stages support custom exit criteria and stale profiles:

  • Stale profiles : Profiles that meet exit criteria move out of the stage or journey. You can also add custom exit criteria with stale profile conditions.
  • Custom: Add rules, including key events with filters, real-time attributes, batch attributes and behaviors, and drag-on rules.

You can combine custom exit criteria with stale profiles and vice versa.

This topic includes:

Limitations

  • Each exit criterion supports one destination only.
  • You can have a maximum of 20 exits (stale and custom).

Create Stale Profiles Exit Criteria

  1. Navigate to Audience Studio.
  2. Select a Parent Segment.
  3. Select a real-time journey (in draft stage) or create a new one.
  4. Select Open Journey.
  5. Select Add exit criteria.

  1. Select Stale profiles.

  1. Add information to indicate how long profiles stay in a stage.
    You add a minimum time of one minute and a maximum of 24 days.

  1. (Optionally) Select Add custom exit criteria.
  2. Select Save exit criteria.

Name and Define Exit Criteria

  1. To complete your exit criteria, enter a name and identify how to move profiles out of the journey.

  1. Choose how to move profiles:
  • Out of the journey: Move all profiles out of the journey, ending their progress through any future journeys.
  • Select a destination : Select a stage in the drop-down.

Profiles are discarded if the selected stage is in a draft state.

  1. Optionally, select Add exit criteria to include additional stale profiles or custom exit criteria.

Create Custom Exit Criteria

By creating custom exit criteria for each stage in a real-time journey, you can remove profiles from a stage or journey and move them to other journeys if they meet specific criteria.

  1. Navigate to Audience Studio.
  2. Select a Parent Segment.
  3. Select a real-time journey (in draft stage) or create a new one.
  4. Select Open Journey.
  5. Select Add exit criteria.

  1. Select Add custom exit criteria.

Complete the form with the information for your exit criteria.

  1. Select a key event. Optionally, filters can be added to define the key event further.
  2. Select real-time attributes, batch attributes and behaviors, and drag-on rules to create a rule for your custom exit criteria.
  3. Select Save exit criteria.

Name and Define Exit Criteria

  1. To complete your exit criteria, enter a name and identify how to move profiles out of the journey.

  1. Choose how to move profiles:
  • Out of the journey: Move all profiles out of the journey, ending their progress through any future journeys.
  • Select a destination : Select a stage in the drop-down.

Profiles are discarded if the selected stage is in a draft state.

  1. Optionally, select Add exit criteria to include additional stale profiles or custom exit criteria.

See also Journey FAQs.

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