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Customer Data Platform (CDP)

Treasure Data CDP is the foundation that unifies customer data from multiple sources and provides a unified view of the customer.

CDP Overview Diagram

What is Treasure Data CDP?

Treasure Data CDP connects all your customer data sources and provides the tools to transform that data into actionable insights and personalized experiences. Unlike traditional CDPs, Treasure Data offers flexible deployment options:

  • Complete Mode: All-in-one solution with managed infrastructure
  • Composable Mode: Build on top of your existing data warehouse and infrastructure

Data Collection & Integration

Connect to all your sources of customer data and easily ingest them into the CDP:

  • Integration Hub - Connect 200+ data sources and ingest data in real-time or batch mode
  • Data Workbench - Manage databases and tables, run powerful queries and manage workflows
  • ID Unification - Unify customer profiles across data sources using shared identifiers
  • Real-Time - Unify batch and real-time data at the profile level for real-time personalization and triggering

Customer Segmentation & Analysis

Build customer segments, create journeys, and analyze customer behavior:

Artificial Intelligence & Machine Learning

Leverage AI and machine learning for advanced customer insights:

Scale and Trust

Data security, data governance, and data privacy are the foundation upon which the TD CDP is built. We provide the security and scalability that global enterprise organizations need.

See Scale and Trust for details.