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Creating a real-time jour...
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Creating a Real Time Journey

You can create a real-time journey to interact with existing or potential customers within minutes.

A real-time journey supports the following events:

  • Wait step: Customize a user's experience by defining the cadence of interaction to ensure optimum engagement.
  • Real-time triggered activations: Create time-sensitive activations that enable personalized contact with a user within minutes after a purchase or subscription.

A triggered activation should follow a wait step. The system will wait for the specified time before triggering the activation.

  • End step: A visual indicator that profiles take no further action in the journey flow unless they qualify for a milestone or exit criteria.

Requirements​

  • Permissions :

    • Full Control:

      • Create, modify, or delete any journeys in the selected and child folders.
      • Retrieve a list of profiles as well as customer endpoints.

    • View: View real-time journeys in the selected and child folders.

  • Entry-stage criteria : A real-time journey stage requires entry criteria to start the journey's progress.
  • Milestone : When a journey has multiple stages, milestones are applied to the subsequent stages to move profiles to the next stage. Milestones are not needed in the last stage of the journey.

You can create a journey goal, entry criteria, and milestones when you create rules for each stage.

Limitations

  • When creating a journey with 120 events, limit your activations to less than 50 for better performance.
  • Each stage in a journey can support a maximum of 40 events.

Create Your Journey

  1. Navigate to the Audience Studio.
  2. Select a parent segment from the dropdown.
  3. The root folder for the parent segment is highlighted. You can create a real-time journey in the route folder or a sub-folder. To create a journey within a sub-folder, highlight that folder.

  1. Select Create new.

All tasks available in the right drop-down menu are also available when you right-click an element in the left folder.

  1. Select Journey.

  1. Enter the journey name (name must be unique within a folder) and, optionally, enter a description.
  2. Select the Real-time attribute type.
  3. Every journey must have at least one stage. Stage names must be unique within the same journey. You can create 1 - 8 stages.
  4. Select Create. The Journey canvas displays so you can create rules and add events for each stage.

Next Steps

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