# AI-Native Marketing

*A Marketing-as-Code Guide with Treasure Data and Claude Code*

![AI-Native Marketing](/assets/ai_native_cover.e1f14b62385777c95b51d318255e91b971b2eeb3b9bf2336413c32212cda09f0.cabec8d9.avif)

Marketing has always been about reaching the right people with the right message. But the tools we use to make that happen? They've been stuck in a world of clicks, menus, and manual processes.

This book introduces a different approach: **Marketing as Code**.

## What You'll Learn

With AI as your partner, you can now do things that used to require engineering support:

- **Explore your data** — Ask AI to investigate your customer tables and explain what you can target
- **Write SQL queries** — Describe what you want to know; AI writes the query
- **Build audience segments** — Tell AI who you want to reach; AI creates the targeting rules
- **Design customer journeys** — Describe the experience; AI builds the workflow
- **Automate everything** — AI writes scheduling logic that runs daily without your intervention


No SQL knowledge required. No YAML experience needed. You describe what you want. AI writes the code. You review and deploy.

## The Learning Path

**Day 1:** You don't need to know SQL or YAML. AI handles the syntax.

**Over time:** Each chapter teaches you concepts that make you more powerful—not because you have to learn them, but because understanding them lets you guide AI more effectively.

**The goal:** You become a marketer who can manage complex customer journeys with accurate, efficient data pipelines—without waiting for engineering tickets.

## How This Book Works

Each chapter follows the same pattern:

1. **A marketing problem** — Something you've struggled with before
2. **How AI helps** — What to ask, what AI generates
3. **What to review** — How to understand what AI produced
4. **How to deploy** — Getting your work into production safely


The examples are real. The conversations with AI are actual prompts you can use. The code is copy-paste ready.

## Table of Contents

### Part 1: The Shift

- [Chapter 1: A New Paradigm](/treasure-code/book/01-new-paradigm) — Why AI needs code, not UIs, to help you
- [Chapter 2: Claude Code Basics](/treasure-code/book/02-claude-code) — What makes Claude Code different


### Part 2: Getting Started

- [Chapter 3: Setting Up Your AI Partner](/treasure-code/book/03-ai-setup) — Installing tdx and launching Claude Code
- [Chapter 4: Understanding YAML](/treasure-code/book/04-understanding-yaml) — What AI writes, and how to read it


### Part 3: Your Data

- [Chapter 5: Your Customer Data](/treasure-code/book/05-customer-data) — Where customer data comes from
- [Chapter 6: Exploring Your Data](/treasure-code/book/06-exploring-data) — Asking AI to investigate your tables
- [Chapter 7: Writing Queries](/treasure-code/book/07-writing-queries) — AI writes SQL, you review results


### Part 4: Audiences with AI

- [Chapter 8: Your First Segment](/treasure-code/book/08-first-segment) — Building your first audience
- [Chapter 9: Refining Rules](/treasure-code/book/09-segment-rules) — Complex targeting with AI
- [Chapter 10: Connecting Channels](/treasure-code/book/10-activations) — Sending audiences to Salesforce, email, and more


### Part 5: Journeys with AI

- [Chapter 11: Your First Journey](/treasure-code/book/11-first-journey) — Multi-step customer experiences
- [Chapter 12: Journey Logic](/treasure-code/book/12-journey-logic) — Waits, branches, and A/B tests


### Part 6: Automation

- [Chapter 13: Workflows](/treasure-code/book/13-workflows) — Scheduling and automation
- [Chapter 14: Building AI Agents](/treasure-code/book/14-agents) — Create AI assistants for your team


### Part 7: Ship with Confidence

- [Chapter 15: Review and Deploy](/treasure-code/book/15-review-deploy) — Validation, testing, and safe deployment


### Part 8: Team Collaboration

- [Chapter 16: Version Control](/treasure-code/book/16-version-control) — Tracking changes with Git
- [Chapter 17: GitHub Workflows](/treasure-code/book/17-github-workflows) — Team review and approval


### Appendix

- [Terminal Quick Reference](/treasure-code/book/appendix-commands) — Common commands at a glance
- [References](/treasure-code/book/appendix-references) — Further reading and resources


## Before You Start

You'll need:

- A Treasure Data account
- Access to Claude Code (via `tdx claude` command)
- A terminal application (don't worry—we'll make friends with it)


Ready? [Start with Chapter 1](/treasure-code/book/01-new-paradigm).