These are the Treasure Data features and improvements released during the month of April 2024.
Submit any product feature requests to treasuredata.com/contact-us.
In today's global economy, the Delegated Admin role empowers businesses to define regional administrators to manage only those users groups and policies to which they are assigned to oversee. These user groups, or Delegated Groups, ensure global businesses can carefully manage or restrict permissions only to those personnel who require them by granting Delegated Admins access only to those resources necessary to their job function.
Learn more about Delegated Groups.
Account Hierarchy and Householding support the organization of individual profiles into accounts (organizations) for marketing and enhancing the existing Treasure Data CDP and Audience Studio functionality. Specifically, multiple unique profiles can be joined to accounts (organizations), thus creating a two-level data hierarchy that can be leveraged to support expanded functionality.
Learn more about Account Hierarchy.
Learn more about Householding.
Advanced Activation Scheduling now supports an enhanced 'weekly' schedule interval. With this new enhancement, users can select specific days of the week for activations.
Learn more about Advanced Activation Scheduling.
Using the Data Workbench in Audience Studio, data engineers can configure events, ID stitching keys, and attributes for a parent segment to support real-time journey objects. Batch attributes can also be specified in triggered activation configurations for email campaigns.
Learn more about Configuring Parent Segments for Real-time.
With Real-Time Journey Orchestration, marketers can respond to customers in real-time with triggered activations to personalize the customer experience and drive greater conversion.
Learn more about Creating a real-time triggered activation.
As part of this feature, 14 new events have been added to the Premium Audit Log.
realtime_setting_modify
realtime_key_event_create
realtime_key_event_modify
realtime_key_event_delete
realtime_journey_create
realtime_journey_update
realtime_journey_delete
realtime_journey_pause
realtime_journey_resume
realtime_journey_activation_step_create
realtime_journey_activation_step_update
realtime_application_create
realtime_application_modify
realtime_application_delete
Treasure Data introduces pCLTV (predictive Customer LifeTime Value) solution in AI for Marketers (formerly ML for Marketers). Using pCLTV, you can create and run your own predictive customer lifetime value solution within Audience Studio in fewer than 15 clicks. It supports prediction time horizon of 3 to 24 months in the future. You can inspect and visually validate the pCLTV using intuitive data visualizations and then immediately activate them for quick ROI.
Personalization 2.0 configuration via YAML will enable processing of configured events and provide response back in real time. Server side integration will be enabled for this feature.
Contact your sales representative or customer support to learn more about this feature.
Dotdigital Engagement Cloud is an omnichannel marketing solution that sends data-triggered campaigns across email, SMS, social media, push notifications, and more. With this improvement, this integration supports new ways to manage your lists in Dotdigital, including the ability to delete and empty lists from a specific address book with or without removing the contact. This provides more support for opt-out use case while synchronizing your audiences.
Learn more about Dotdigital Export Integration.
Klaviyo is a digital marketing platform focused on email marketing automation for e-commerce businesses. Klaviyo offers an SMS and email marketing automation platform for e-commerce. With this improvement, this integration supports the latest Klaviyo API and supports a new mode to remove profiles from a Klaviyo list using the list ID. After removal, deleted profiles no longer receive marketing emails from the list.
Learn more about Klaviyo Export Integration.
With this improvement, certain system-defined workflow activities are excluded in the count of ingested records for import integrations. Examples of such metering exclusions include the word-tagging job used to enrich the Parent Segment.
Hive 4 (Hive 2023.1) will be released for General Availability (GA) in May. With the option to specify Hive 4 queries from TD Console or TD Toolbelt, you have access to enhanced performance and new Hive capabilities.
Learn more about Hive 4.
Treasure Data is reducing the retention period of job result data from 90 days to 7 days effective May 18, 2024. Customers requiring access to older job history data can review TD's Hive and Presto instructions using INSERT queries.
Learn more about TD's Data Retention Policy.
Trino 423 will be released for General Availability (GA) in May.
Learn more about Trino 423.