The Marketing Super Agent acts as your central orchestrator. Instead of manually selecting individual AI agents for specific tasks, you provide a high-level goal, and the Super Agent autonomously selects the optimal combination of "Task Agents" (specialists) to execute the work.
This allows you to complete complex, multi-step marketing and sales campaigns within a single, unified workflow(chat)
To use the Marketing Super Agent, you will define a goal, review the proposed execution plan, and generate results.
In the chat interface, input your specific goal or task. Be as detailed as possible regarding the target audience, context, and desired outcome.
Example Prompt: "For the new product A, identify the potential psychological resistance of the target persona (woman in her 30s, time-saving oriented) and devise a campaign concept (based on behavioral economics) to overcome that resistance."
Once you submit your goal, the Orchestrator analyzes the request and leverages internal Plan Templates to propose a workflow.
- Review the Plan Proposal displayed in the chat.
- Verify the specific agents selected and the order of execution.
- If the plan looks correct, type "Continue" or a similar confirmation.
- If adjustments are needed (e.g., you want to add a specific constraint), describe the change in natural language.
The Orchestrator sequentially calls the necessary Agents. The output of one agent (e.g., research data) is automatically passed as input to the next agent (e.g., strategy generator).
- Wait for completion: Complex chains may take time as web searches (powered by OpenAI's GPT-5 mini) are performed.
- Download Results: Final text outputs are displayed in the chat window.
Some agents are capable of generating specific file formats, such as PowerPoint slides (.pptx).
- Requirement: You must specify the desired output format before the task begins (in your initial prompt).
- limitation: Changing the output format after results are generated usually requires re-executing the entire sequence.
The following table outlines common goals and how the Super Agent maps them to specialized sub-agents.
| Goal | Primary Plan | Key Specialist Agent | Expected Outcome |
|---|---|---|---|
| Competitor Analysis | counter_strike_strategy | competitor_campaign_researcher | Analysis of competitor campaign intent and differentiation strategies. |
| Sales Proposal Review | deal_closer_proposal | b2b_proposal_sounding_board | Pre-review of sales documents acting as a customer decision-maker with improvement advice. |
| Value Translation | feature_killer_pitch | feature_benefit_translator | Translation of technical specs into emotional "Killer Values" for marketing copy. |
If the Orchestrator does not select the agent you expect, try specifying the agent explicitly in your prompt (e.g., "Use the B2B Proposal Sounding Board to..."). You can also ask the orchestrator to "provide a list of agents" to see what is currently registered.
No. The Marketing Super Agent does not support chart creation, segment creation, or Plotly image generation.
- The orchestrator and task agents use Cloud Haiku 4.5 or Sonnet 4.5.
- Web search capabilities are powered by the OpenAI GPT-5 mini API.
Not yet. The Marketing Super Agent does not support to access CDP data yet.