LINE is a popular messaging platform widely used across Asia, particularly in Japan, Thailand, Taiwan, and Indonesia. Engage Studio provides integration with LINE through the LINE Messaging API connector, enabling you to engage with your LINE Official Account followers through various capabilities.
Engage Studio's LINE integration supports the following capabilities:
Direct message delivery through Engage Studio's native interface is currently available to a limited set of customers. This capability allows you to:
- Send personalized messages directly from Engage Studio
- Create and manage messaging campaigns
- Track delivery and engagement metrics
- Use Engage Studio's content editor for message creation
Limited Availability: LINE messaging delivery through Engage Studio's native interface is only available to select customers. Please contact your customer success representative for more information about this feature.
LINE Rich Menu switching is available to all customers through the LINE Messaging API connector in Integration Hub. This capability enables you to:
- Switch Rich Menus dynamically based on user segments
- Personalize navigation menus for different user groups
- Create targeted user experiences based on behavior or attributes
- Implement A/B testing with different menu designs
Implementation Approach: Rich Menu switching uses Audience Studio segmentation combined with the LINE Messaging API connector to apply different Rich Menus to specific user segments.
Learn more: LINE Rich Menu Switching Guide
To use LINE with Engage Studio, you need:
- LINE Official Account - An active LINE Official Account for your business
- LINE Developers Console Access - Access to obtain API credentials
- Channel Access Token - A valid Channel Access Token from your LINE channel
- Treasure Data Account - Active Audience Studio and Engage Studio access
- User Data - Customer data with LINE user IDs for targeting
Before you can use any LINE features, you must configure LINE authentication in Integration Hub. The authentication setup involves creating a credential with your LINE Channel Access Token from the LINE Developers Console.
For detailed setup instructions, refer to the LINE Rich Menu Switching Guide.
LINE integration enables various customer engagement scenarios:
- Customer Lifecycle Management - Deliver different experiences based on customer journey stages
- Behavioral Targeting - Personalize interactions based on purchase history or engagement patterns
- Seasonal Campaigns - Switch messaging and menus for promotional periods
- Geographic Segmentation - Tailor content for different regional audiences
- A/B Testing - Test different messaging strategies or menu designs with segmented groups
| Capability | Availability | Implementation Method |
|---|---|---|
| Message Delivery | Limited | Engage Studio native interface |
| Rich Menu Switching | All customers | Integration Hub + Audience Studio |
| User Segmentation | All customers | Audience Studio |
| Event Tracking | All customers | Treasure Data CDP |
- LINE Rich Menu Switching Guide - Step-by-step implementation guide
- LINE Messaging Export Integration - Integration Hub connector documentation
- LINE Messaging API Reference - Official LINE API documentation
- Audience Studio Documentation - Segmentation and targeting guide
For questions about LINE integration or to inquire about LINE messaging delivery availability:
- Contact your Treasure Data customer success representative
- Refer to the Engage Studio FAQs
- Visit the LINE Developers documentation for LINE-specific technical questions