This document explains how to create and manage sender profiles in Engage Studio. Sender profiles define the sender identity and unsubscribe settings used in your marketing emails. Configuring this correctly ensures brand consistency, compliance with email standards, and improved deliverability.
From the left navigation menu in Engage Studio, click Sending Configurations.
Select the Sender Profiles tab.
Click Create new to open the sender profile setup form.
The sender profile creation wizard includes two main tabs:
| Field | Description |
|---|---|
| Name | Internal name used to identify the sender profile (e.g., "TD Test") |
| Domain of from address | Select from previously verified domains configured under Domain Settings |
| From address | Local part of the sender email address (e.g., info to form info@yourdomain.com) |
| From display name | The name shown in the recipient's inbox |
| Default reply-to address | Optional address for replies |
| Default reply-to display name | Optional name shown for the reply-to field |
To support List-Unsubscribe features and remain compliant with global email regulations (e.g., CAN-SPAM, GDPR), configure unsubscribe settings here. You have three options:
When you select this option:
- Treasure Data automatically adds RFC 8058-compliant headers to all emails
- Unsubscribe requests are processed through TD's secure infrastructure
- All unsubscribe events are recorded in the
subscription_eventstable - Supports both HTTPS POST and mailto methods for maximum compatibility
Configuration:
| Field | Description |
|---|---|
| Customer Landing Page URL | HTTPS URL where users will be redirected after clicking unsubscribe. Your page must submit a POST request to TD's endpoint to complete the unsubscribe. Example: https://www.yourcompany.com/unsubscribe-confirmation |
Template Variables:
When using TD Managed Unsubscribe, you can use these variables in your email templates:
{{sender.unsubscribe_url}}- Automatically resolves to your landing page with apostToparameter{{sender.unsubscribe_email}}- Resolves to TD's managed unsubscribe email address{{sender.unsubscribe_email_subject}}- Subject line for mailto unsubscribe (contains the secure token)
Example Usage for Mailto Unsubscribe:
To enable unsubscribe via email, include the token in the email subject line:
<a href="mailto:{{sender.unsubscribe_email}}?subject={{sender.unsubscribe_email_subject}}">
Unsubscribe via email
</a>Token Expiration:
- Unsubscribe links remain valid for 60 days after the email is sent
- After expiration, users should contact support or use an alternative method
For detailed implementation guidance, see One-Click Unsubscribe Management.
This option allows you to use your own custom unsubscribe infrastructure.
| Field | Description |
|---|---|
| URL | HTTPS link to your unsubscribe landing page. Accessible in the content editor via {{sender.unsubscribe_url}}. Example: https://your_unsubscribe_url/unsubscribe.html?email={{profile.email | url_encode }} |
| Mail-to email | Email address that receives unsubscribe requests when HTTP fails. Accessible in the content editor via {{sender.unsubscribe_email}}. |
| Mail-to subject | Optional subject line for the unsubscribe email. |
You can enable or disable one-click unsubscribe functionality via toggle. When enabled, it adds List-Unsubscribe headers to your email.
No unsubscribe headers are added to emails. You must manually include unsubscribe links in your email content.
Once sender profiles are created:
You can edit or delete them from the Sender Profiles list view.
Sender profiles cannot be deleted if they are linked to active campaigns.
Multiple profiles can be created per domain to support different business units or brands.