# Bulk Delivery

Audience segmentation is key to strategic marketing. It helps avoid over-targeting and missed opportunities by ensuring your messages reach the right people at the right time. In Engage Studio, there are two main ways to launch a bulk email campaign:

* From Segment Editor via Activation (Direct Scheduled Activation-based approach)
* From Engage Studio Campaign UI (Campaign Management approach - Beta)


This guide covers both.

## Prerequisites

Before launching a bulk campaign, make sure the following conditions are met:

* A parent segment is already created in Audience Studio.
* Each profile in the segment includes a valid email address.
* Your email domain has been fully verified and configured.
* Set up a new connection with Treasure Engage v0 (admin). This enables Agentic Engage to use the authentication for campaign activation.
  * Navigate to **Integration Hub > Catalog**.
  * Search for “**Treasure Engage** ”.
  * Input the required credentials (Admin's `Master APIKEY`)
* Prepare an Email Template in Engage Studio
  * Go to Engage and open **Content Editor**.
  * Design and save your email template.
  * 💡 Use merge tags (e.g., `{{ profile.first_name }}`) to personalize email content.


## Method 1: Sending from Segment Editor via Activation

### Step 1: Create a Target Segment in Audience Studio

1. Open **Audience Studio**.
2. Select the desired **Parent Segment**.
3. Create a **Batch Segment** from it.
4. For testing, use a segment with only your internal profile


### Step 2: Configure Email Activation

1. Go to **Activation** in Audience Studio.
2. Click **Create New Activation**.
3. Choose **Treasure Engage v0** from the list.


### Required Fields

| Field | Description |
|  --- | --- |
| **Sender Email ID** | Use a verified sender ID from Engage Studio |
| **Email Template ID** | Paste the template ID you captured earlier |
| **Custom Event ID** | Set an identifier for campaign tracking (logged in event log) |


### Step 3: Configure Output Mapping

Map your segment data to match the email template’s merge tags.

### Required Mapping

* `email`: Must map to the recipient's email address


### Optional Custom Fields

Map any other fields needed for personalization, such as:

* `loyalty_points` → displays customer point balance
* `first_name` → used in greeting


⚠️ Ensure all required merge tags in your email template are covered by output mappings.

### Step 4: Review Email Logs

After sending the activation, you'll need to go to your email delivery log database. See [Email Delivery Events Table](/products/marketing-cloud/engage-studio/channels/email/email-delivery-events-table).

## Method 2: Sending from Engage Studio Campaign UI

### Overview

This method is ideal for marketers managing multi-channel campaigns or needing more scheduling and management controls.

### Step-by-Step

#### Step 1: Create New Campaign

In Engage Studio, go to **Campaigns**.

* Click Create New Campaign.
* Enter Campaign Name and Description.


![Bulk Engagement screenshot at 15:34:54](/assets/bulk-engagement-2025-07-01-15-34-54.e80e558c0cbe43b86196b233fdcfb6b41c8331701d0490dfb005f5e8a6f7cd4f.5be018a0.png)

#### Step 2: Select Audience

Choose the batch segment created in Audience Studio.

* Confirm total audience size.


![Bulk Engagement screenshot at 15:37:33](/assets/bulk-engagement-2025-07-01-15-37-33.79e675a6a178b7da29618d4658c5321ae8a52eb0a99ea2d90e052093d029affe.5be018a0.png)

#### Step 3: Select Content

Choose Email as the channel.

* Select the Email Template.
* Confirm a subject.


![Bulk Engagement screenshot at 15:38:45](/assets/bulk-engagement-2025-07-01-15-38-45.b08d7abf71d36c18e9f735442941d7901554f47271003654afcd74bec173cb86.5be018a0.png)

#### Step 4: Schedule or Send

Choose Immediate Send or schedule for later.

* Review final settings.


![Bulk Engagement screenshot at 15:39:00](/assets/bulk-engagement-2025-07-01-15-39-00.e42875e4a64141d2779b183000a961ee105f981e8c3d9f8e248c99ee8f495bf1.5be018a0.png)

#### Step 5: Select Activation Configuration

![Bulk Engagement screenshot at 15:39:14](/assets/bulk-engagement-2025-07-01-15-39-14.ac663fdea1e345a97bc83dc06c0fad69448d6f5dc39ef2cee9e5e8cdb71b9fbb.5be018a0.png)

#### Step 6: Configure UTM Tracking

![Bulk Engagement screenshot at 12:31:55](/assets/bulk-engagement-2025-07-12-12-31-55.119f63b4f5fbf7e94fb245bdc2579038bdb76f02ac9ae1585b9f9a4b41adb4ae.5be018a0.png)