# AI Marketing Cloud

**AI Marketing Cloud** is the engagement layer built directly on top of our Customer Data Platform (CDP).

![Marketing Cloud Overview](/assets/overview.673ad52d23aa4f5b8035732b92441fc15a87f35b9da427a3195127b1d27f3fc3.5828901e.png)

It empowers marketers to transform unified customer profiles into personalized, real-time experiences across every channel—without the data latency or integration headaches of traditional marketing clouds.

## Products

### [Engage Studio](/products/marketing-cloud/engage-studio)

Our native Customer Engagement Platform (CEP) for journey orchestration and marketing automation. Design complex customer journeys, automate messaging via Email and Mobile Push, and optimize campaigns using AI.

## Key Benefits

* **Data-First Activation**: Leverage the full depth of your CDP data (attributes, behaviors, predictions) instantly. No sync delays.
* **Unified Workflow**: Move from segmentation to activation in a single, integrated environment.
* **AI-Powered Optimization**: Use built-in AI Agents to generate content, determine the best send times, and recommend next best actions.
* **Closed-Loop Measurement**: Campaign performance data flows automatically back into the CDP for attribution and model retraining.