AI Marketing Cloud is the engagement layer built directly on top of our Customer Data Platform (CDP).
It empowers marketers to transform unified customer profiles into personalized, real-time experiences across every channel—without the data latency or integration headaches of traditional marketing clouds.
Our native Customer Engagement Platform (CEP) for journey orchestration and marketing automation. Design complex customer journeys, automate messaging via Email and Mobile Push, and optimize campaigns using AI.
- Data-First Activation: Leverage the full depth of your CDP data (attributes, behaviors, predictions) instantly. No sync delays.
- Unified Workflow: Move from segmentation to activation in a single, integrated environment.
- AI-Powered Optimization: Use built-in AI Agents to generate content, determine the best send times, and recommend next best actions.
- Closed-Loop Measurement: Campaign performance data flows automatically back into the CDP for attribution and model retraining.