# Real-Time 2.0 Treasure Data's Real-Time 2.0 provides the only solution in the market that unifies batch and real-time data at the profile level, ensuring that the experiences you deliver to your customers are the right ones and delivered at the right time. Real-Time 2.0 allows multiple departments in your organization to communicate with current and prospective customers by unifying batch and real-time data in one CDP. ![](/assets/real-time-2-0-2024-05-22.f4c3a852da2e4e84fa429ddbe84f351ef520b5cf3fbd39d26fc4956dd5bf6e4c.cf3845cb.png) ## What is Real-Time 2.0? Real-Time 2.0 is Treasure Data's next-generation Customer Data Platform that unifies batch and real-time data processing in a single system. Unlike traditional CDPs that force you to choose between batch analytics or real-time activation, Real-Time 2.0 combines both capabilities to deliver: - **Millisecond-latency responses** for web personalization and triggered activations - **Complete customer profiles** that include both historical batch data and real-time behavioral data - **Unified decisioning** across all customer touchpoints using a single platform Real-Time 2.0 enables marketers to respond to customer behavior instantly while leveraging the full depth of historical customer data for smarter, more accurate personalization. ## Key Capabilities Real-Time 2.0 provides three core capabilities that work together to deliver exceptional customer experiences: ### Real-Time ID Stitching Unify customer identities in real-time across devices, channels, and sessions. When a customer visits your website or opens your mobile app, Real-Time 2.0 immediately stitches their identity with existing profiles, creating a consistent experience across all touchpoints. **Value:** Recognize returning customers instantly and personalize their experience from the first page view. **Implementation:** Real-Time ID Stitching is enabled through Parent Segment Configuration, where you define ID stitching keys, event tables, and attributes that power real-time identity resolution. **Learn more:** [Setting Up Parent Segments](/products/customer-data-platform/real-time/creating-a-real-time-configuration) ### Real-Time Triggering Respond to customer actions within minutes by triggering cross-channel activations. When a customer abandons their cart, visits a physical store, or reaches a loyalty milestone, Real-Time 2.0 can automatically trigger email, SMS, push notifications, or other activations. **Value:** Engage customers at the exact right moment to drive conversions and build loyalty. **Learn more:** [Real-Time Journeys](/products/customer-data-platform/journey-orchestration/realtime) | [Triggered Activations](/products/customer-data-platform/journey-orchestration/realtime/creating-a-real-time-triggered-activation) ### Real-Time Personalization Deliver personalized web and mobile experiences in under 100 milliseconds. Real-Time 2.0 combines in-session behavior with historical customer data to power personalization engines, content management systems, and A/B testing tools. **Value:** Provide relevant, personalized experiences that increase engagement and revenue. **Learn more:** [Real-Time Personalization](/products/customer-data-platform/real-time/about-real-time-personalization) ## Why Real-Time 2.0? ### Key Benefits - **More accurate personalization:** Use complete customer profiles (batch + real-time data) for better targeting - **Higher conversion rates:** Engage customers at the exact right time with relevant messaging - **Unified customer experiences:** Create consistent experiences across devices, channels, and sessions - **Increased operational efficiency:** Manage batch and real-time data in one platform instead of multiple tools - **Greater customer loyalty:** Build trust by being communicative, accessible, and timely ### Business Impact According to Harvard Business Review, companies with fast revenue growth generate 40% more revenue from personalized marketing tactics than slower-growth companies. When ads are based on real-time website activity: - Click-through rates increase by 11% - Time spent viewing products rises by 34% - Revenue from products grows by 38% ### Unified Batch & Real-Time: The Treasure Data Advantage Most CDPs force you to choose: - **Batch-only CDPs** provide deep analytics but can't respond in real-time - **Real-time-only CDPs** respond quickly but lack historical context Real-Time 2.0 delivers both by unifying batch and real-time processing in one platform—simpler, more powerful, and less expensive than maintaining separate systems. ## Common Use Cases ### In-Session Web Personalization Personalize website content based on current browsing behavior combined with historical purchase data, preferences, and predictive scores. **Example:** A returning customer browsing yoga products sees personalized product recommendations and a targeted offer based on their preferred channel (in-store) and predicted next best offer. ### Abandoned Cart Recovery Trigger personalized messages across email, SMS, and push notifications when a customer adds items to cart but doesn't complete the purchase. **Example:** Send an email within minutes with a discount code, followed by an SMS reminder if the cart remains abandoned. ### Physical Store Visits Use geofencing or check-in data to trigger mobile notifications when customers enter a store location. **Example:** When a customer enters a store, send a push notification with a personalized discount on products they recently browsed online. ### Form Fill Follow-Up Route customers to customer service or sales teams when they encounter issues during form submission or account creation. **Example:** If a customer starts a subscription form but gets stuck, route them to a live agent via chat or phone to complete the signup. ### Loyalty Milestone Recognition Trigger celebratory messages and special offers when customers reach loyalty tiers or milestones. **Example:** Send a congratulatory email with an exclusive offer when a customer reaches VIP status. ## Getting Started with Real-Time 2.0 Ready to implement Real-Time 2.0? Follow these steps: ### 1. Learn the Basics Start with the Getting Started guide to understand prerequisites, setup workflow, and configuration requirements. - **[Getting Started Guide](/products/customer-data-platform/real-time/getting-started)** ### 2. Set Up Data Ingestion Configure web tracking, mobile SDKs, or streaming APIs to capture customer events in real-time. - **[Ingesting Real-time Data](/products/customer-data-platform/real-time/ingesting-real-time-data)** ### 3. Configure Parent Segments Set up Event Tables, Event Definitions, Attributes, and ID Stitching for your Parent Segment. - **[Setting Up Parent Segments](/products/customer-data-platform/real-time/creating-a-real-time-configuration)** ### 4. Build Experiences Create real-time journeys, triggered activations, and personalization rules. - **[Real-Time Journeys](/products/customer-data-platform/journey-orchestration/realtime)** - **[Real-Time Personalization](/products/customer-data-platform/real-time/about-real-time-personalization)** - **[Real-Time Attributes](/products/customer-data-platform/real-time/real-time-attributes-overview)** ## Additional Resources - [Getting Started Guide](/products/customer-data-platform/real-time/getting-started) - Prerequisites, setup workflow, and best practices - [Performance Limitations and Expected Behavior](/products/customer-data-platform/real-time/real-time-2-0-system-performance-limitations-and-expected-behavior) - [Observability and Logs](/products/customer-data-platform/real-time/real-time-observability-and-logs) - [Real-Time Attribute FAQs](/products/customer-data-platform/real-time/real-time-attribute-faqs)