Treasure Data's real-time attributes allow you to create and store attributes used in real-time interactions, capture customer behaviors and actions, and ultimately create an updated view of the customer.
These real-time attributes can be used in real-time triggered activations to build better logic and decisioning based on customers' actions.
Journey Orchestration supports four real-time attribute types:
- Single-value attribute : An attribute to store a single value. For example, name, age, address, last purchase amount, etc.
- List attribute : An attribute that stores a list of values.
- Counter attribute : An attribute that can keep count of events/actions, including the capability to define sub-counters for smaller time periods.
- Import Batch : Use the Import Batch option to import batch attributes into your real-time platform. If a real-time value is not updated, single-value and counter attributes can be substituted with batch attributes by configuring batch backfill.