Treasure Data's Real-Time 2.0 provides the only solution in the market that unifies batch and real-time data at the profile level, ensuring that the experiences you deliver to your customers are the right ones and delivered at the right time.
Real-Time 2.0 allows multiple departments in your organization to communicate with current and prospective customers by unifying batch and real-time data in one CDP.
Real-Time 2.0 is Treasure Data's next-generation Customer Data Platform that unifies batch and real-time data processing in a single system. Unlike traditional CDPs that force you to choose between batch analytics or real-time activation, Real-Time 2.0 combines both capabilities to deliver:
- Millisecond-latency responses for web personalization and triggered activations
- Complete customer profiles that include both historical batch data and real-time behavioral data
- Unified decisioning across all customer touchpoints using a single platform
Real-Time 2.0 enables marketers to respond to customer behavior instantly while leveraging the full depth of historical customer data for smarter, more accurate personalization.
Real-Time 2.0 provides three core capabilities that work together to deliver exceptional customer experiences:
Unify customer identities in real-time across devices, channels, and sessions. When a customer visits your website or opens your mobile app, Real-Time 2.0 immediately stitches their identity with existing profiles, creating a consistent experience across all touchpoints.
Value: Recognize returning customers instantly and personalize their experience from the first page view.
Implementation: Real-Time ID Stitching is enabled through Parent Segment Configuration, where you define ID stitching keys, event tables, and attributes that power real-time identity resolution.
Learn more: Setting Up Parent Segments
Respond to customer actions within minutes by triggering cross-channel activations. When a customer abandons their cart, visits a physical store, or reaches a loyalty milestone, Real-Time 2.0 can automatically trigger email, SMS, push notifications, or other activations.
Value: Engage customers at the exact right moment to drive conversions and build loyalty.
Learn more: Real-Time Journeys | Triggered Activations
Deliver personalized web and mobile experiences in under 100 milliseconds. Real-Time 2.0 combines in-session behavior with historical customer data to power personalization engines, content management systems, and A/B testing tools.
Value: Provide relevant, personalized experiences that increase engagement and revenue.
Learn more: Real-Time Personalization
- More accurate personalization: Use complete customer profiles (batch + real-time data) for better targeting
- Higher conversion rates: Engage customers at the exact right time with relevant messaging
- Unified customer experiences: Create consistent experiences across devices, channels, and sessions
- Increased operational efficiency: Manage batch and real-time data in one platform instead of multiple tools
- Greater customer loyalty: Build trust by being communicative, accessible, and timely
According to Harvard Business Review, companies with fast revenue growth generate 40% more revenue from personalized marketing tactics than slower-growth companies. When ads are based on real-time website activity:
- Click-through rates increase by 11%
- Time spent viewing products rises by 34%
- Revenue from products grows by 38%
Most CDPs force you to choose:
- Batch-only CDPs provide deep analytics but can't respond in real-time
- Real-time-only CDPs respond quickly but lack historical context
Real-Time 2.0 delivers both by unifying batch and real-time processing in one platform—simpler, more powerful, and less expensive than maintaining separate systems.
Personalize website content based on current browsing behavior combined with historical purchase data, preferences, and predictive scores.
Example: A returning customer browsing yoga products sees personalized product recommendations and a targeted offer based on their preferred channel (in-store) and predicted next best offer.
Trigger personalized messages across email, SMS, and push notifications when a customer adds items to cart but doesn't complete the purchase.
Example: Send an email within minutes with a discount code, followed by an SMS reminder if the cart remains abandoned.
Use geofencing or check-in data to trigger mobile notifications when customers enter a store location.
Example: When a customer enters a store, send a push notification with a personalized discount on products they recently browsed online.
Route customers to customer service or sales teams when they encounter issues during form submission or account creation.
Example: If a customer starts a subscription form but gets stuck, route them to a live agent via chat or phone to complete the signup.
Trigger celebratory messages and special offers when customers reach loyalty tiers or milestones.
Example: Send a congratulatory email with an exclusive offer when a customer reaches VIP status.
Ready to implement Real-Time 2.0? Follow these steps:
Start with the Getting Started guide to understand prerequisites, setup workflow, and configuration requirements.
Configure web tracking, mobile SDKs, or streaming APIs to capture customer events in real-time.
Set up Event Tables, Event Definitions, Attributes, and ID Stitching for your Parent Segment.
Create real-time journeys, triggered activations, and personalization rules.
- Getting Started Guide - Prerequisites, setup workflow, and best practices
- Performance Limitations and Expected Behavior
- Observability and Logs
- Real-Time Attribute FAQs