# Scenario Based Engagement

In today's digital landscape, effective email marketing goes beyond simple batch-and-blast campaigns. Marketers must deliver personalized, timely, and relevant messages to stand out in crowded inboxes. Treasure Data's **Customer Journey Orchestration (CJO)** feature empowers Engage Studio email content to do exactly that—leveraging rich customer data to orchestrate dynamic and automated email journeys.

## Prerequisites

Before building a journey, ensure the following:

* Journey Orchestration is enabled in your Treasure Data account.
* Your Parent Segment contains profiles with email addresses.
* You understand your customer segments and their behaviors.


# Creating an Email-Centric Customer Journey

## Step 1: Create a New Journey

1. Navigate to **Audience Studio > Parent Segment**
2. Click **Create New Journey**
3. Name your journey (e.g., "New Product Launch Email Series").
4. Define the journey objective (e.g., drive product awareness and purchases).
5. Add Stages to reflect lifecycle phases (e.g., Stage 1: Awareness, Stage 2: Engagement).


![image1.png](/assets/image1.3ce73e62942f1880b3459942644bd983d9878889e8521488b81e64119261fe0b.9e7171ae.png)

## Step 2: Define Entry Conditions

Select your entry audience and entry condition:

* **Segment-based** : e.g., All customers tagged "skincare enthusiast"
* **Behavior-based** : e.g., Customer viewed a product page or added item to cart
* **Schedule-based** : e.g., 2 weeks before a campaign launch date


![image5.png](/assets/image5.db3371232b119ee3a0a177fa29e4e07deb8524e4da329f53e8d9085321ca3442.9e7171ae.png)

## Step 3: Design Your Email Sequence

Use the canvas editor to drag and configure email steps:

1. Add an **Activation** action (email step).
2. Select an existing email template (templates must be created in Engage Studio).
3. Choose a sender (from verified senders).
4. Insert personalization using merge tags (e.g., `{{ profile.name }}`).
5. Add conditional content blocks for dynamic variations:
  * Example: Recommend Product A for VIPs and Product B for others.
6. Use a **Custom Event ID** to label and track this step in your email logs.


![image2.png](/assets/image2.647afd229c47d4405e59ecb8623bff5fdc5649570e12e69390a7f1d718f19db6.9e7171ae.png)

📌 All email content creation must happen in Engage Studio. Email steps in Journeys reference that content.

## Step 4: Set Exit or Goal Criteria

Define what success looks like for each step:

* Email opened/clicked
* A purchase completed
* A specific event triggered (e.g., submitted form)


Setting goal criteria lets you:

* Measure conversion across journey stages
* Trigger follow-ups or exit conditions
* Segment responders and non-responders dynamically