# Creating a Jump A Treasure Data Journey Jump allows you to send profiles to another journey or stage based on the profiles' behaviors during the journey. ![](/assets/image2023-3-22_15-11-47.c960891f293dfa13fb7eeaff4633d96c8b0c13ac8adf73eff423eec73194f520.9e7171ae.png) This topic contains: * [Use Cases](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#use-cases) * [Create a Jump](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#create-a-jump) * [Understand the Move Profiles File Path](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#understand-the-move-profiles-file-path) * [Jump Edge Cases](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#jump-edge-cases) # Use Cases ## #1 - Not the Right Journey ### **Goal - I want to move specific profiles to another journey using the jump feature** Jump allows me to retarget them in a new way, highlighting different products, solutions, or challenges. I should be able to transfer profiles that no longer fit the purchase journey. By doing this, I can target them with a different product and keep them engaged. For example, company X wants to shift profiles that no longer meet their custom design service purchase journey criteria. They want to place these profiles on a new journey and offer them a different product. **Example** 1. Create a decision point with multiple paths/conditions 2. One of the paths leads to disqualification of the profile 3. Disqualified profiles are jumped to a different journey ## #2 - Journey Success As a customer experience marketer, my goal is to efficiently transition profiles that have met the criteria for a specific journey into another journey, allowing for tailored targeting strategies. This is crucial because, for example, I want all the customers who have purchased my product to be directed toward an onboarding journey. By doing this, I can address the challenges of ensuring each customer segment receives personalized communication and support. This approach will ultimately lead to improved customer satisfaction and increased brand loyalty. **Example** 1. Select the destination of the profile. It must be a different journey, and a stage must also be selected. 2. If a marketer does not select a destination, the profile will be removed from the journey; no further action. ## #3 - Re-engagement (Win-back Campaign) As a customer experience marketer, I aim to manage customer profiles that haven't achieved desired journey objectives or reached key milestones. Profiles that have become stale or inactive shift from their current journey and or stage to a new journey or stage. This allows me to address their unique challenges and reengage them more specifically. For instance, by moving stale profiles into a win-back campaign, I can focus on reigniting their interest and provide tailored solutions for this group. The benefit of this approach is that I can personalize each customer's experience, improve retention rates, and achieve more successful marketing outcomes. ## #4 - Stale profile Re-entry (Journey Exits) As a customer experience marketer, my goal is to target dormant profiles that have exited their journey, allowing them to re-enter and engage once again. The challenge lies in targeting these inactive profiles and incentivizing them to reengage. One method could be offering a limited-time promotion only for them. Also, I want to ensure that each profile receives a unique, one-time offer designed for them. This creates a sense of exclusivity and urgency, encouraging them to reengage by taking advantage of the deal. The benefit of such an approach is customer retention and satisfaction. The challenge is personalizing and delivering these offers effectively. **Example** A marketer offers a one-time offer when someone signs up as a new customer. In that case, you don't want the customer to be able to re-enter the journey and receive the offer again. ## #5 - Jumping to a Batch Journey Version You might need to create a different batch journey version while creating and evaluating a journey's progress and success. When you add a jump event to a batch journey, you will automatically select the latest version. **Example** A marketer wants to jump from a batch journey to a batch journey version, as the latest version performs better than the original journey. When the marketer selects the latest batch journey version, only the latest journey version stages are selectable as jump destinations. ## Limitations #### Present Timeframe When a profile *currently* meets the exit criteria/goal in a journey, the profile **cannot** re-enter the journey even though the profile had satisfied the entry criteria to a stage in the current journey. **Example** Profile A continues to meet the goal of Journey A. In this case, profile A cannot enter any stage in Journey A again, even though they qualify for the entry criteria. #### Past Timeframe When a profile has met the exit criteria/goal in a journey, the profile **can** re-enter the journey if the profile does not meet the same exit criteria/goal. # Create a Jump When you add a jump event to your journey, the jump becomes the final condition because you cannot follow a jump with any other event. You can add multiple jumps within the same journey stage by adding jumps to different decision point paths as well as multiple jump events to the different stages of a journey. 1. Open TD Console. 2. Navigate to Audience Studio. 3. Open an existing journey or [create a journey](/products/customer-data-platform/journey-orchestration/batch/creating-a-batch-journey). 4. Drag the jump event to your journey workflow. The following jump destinations are supported: * A different stage in the same journey * A stage in a different journey [draft or launched](/products/customer-data-platform/journey-orchestration/batch/understanding-journey-statuses) * When the journey meets its goal * After meeting the exit criteria * If you add a jump to a stage in a different journey, you must have full access permission for the different journey. If you don't have full access permission, you cannot select the journey. * You cannot add or remove a jump after launching a journey. * The jump profile doesn't have to fulfill the entry criteria of the destination journey stage. 1. Name your jump event. 2. Select the profiles that will move to the designated jump destination: * (Optional) Filter for draft or launched journeys. * (Required) Select the stage in the same journey or a different journey. 1. Select **Save jump**. ## Examples * [Goal - I want to move specific profiles to another journey using the jump feature](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#goal---i-want-to-move-specific-profiles-to-another-journey-using-the-jump-feature) * [Journey Type Filter](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#journey-type-filter) * [Same Journey Jump](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#same-journey-jump) * [Different Journey Jump](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#different-journey-jump) * [Goal Journey Jump](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#goal-journey-jump) * [Exit Criteria Jump](/products/customer-data-platform/journey-orchestration/batch/creating-a-jump#exit-criteria-jump) ### Journey Type Filter ![](/assets/image2023-3-22_16-1-19.fd3934962e78746aa39b2a211f70b4dda38ef52a93d08c6349b97cadc1ee8fe4.9e7171ae.png) ### Same Journey Jump ![](/assets/image2023-3-24_13-5-26.2cada61e9b0b92b54c8e9cf110b382f6d8dc713f2a6f22310372fcd66f321d99.9e7171ae.png) ### Different Journey Jump ![](/assets/image2023-3-24_14-28-19.b296df412720bd9c686d2e49d5afb1fc46a3f17d5a6cb1c773c741160586320b.9e7171ae.png) ### Goal Journey Jump ![](/assets/image2023-3-28_14-31-7.6ed1f09802714ac2b14e3d8f860b83c9a932c1094c06013ed8c75deeb62004c0.9e7171ae.png) ### Exit Criteria Jump You can include a jump for custom exit criteria as well as a stale profile. ![](/assets/image2023-3-28_14-46-4.a1130920cf77801040299bb343a9fcc8921892f2fed1c40554adcec9c1daaf91.9e7171ae.png) # Understand the Move Profiles File Path In the following example, the file path first lists the stage name, journey, and folder names. ![](/assets/image2023-3-24_14-31-53.0d4f4a18f7913d120920460086f9d8ac0ecab1d2ecc0a32d6de3ab36222b89cd.9e7171ae.png) # Jump Edge Cases The following edge cases describe behaviors you might not expect or anticipate when creating a jump. ## Duplicated Profiles in Target Journey There might be an instance where the same profile exists in the original and targeted journeys for the jump. ![](/assets/image2023-3-27_10-51-32.246bbd5001b59bb19b6b94d9c76a8079622e32d274ad49ee551faeafd73d25b0.9e7171ae.png) Profile A meets the *qual_cust* journey's *Awareness* stage criteria in the previous example. The jump's target is to the journey *onboard* , stage *Enroll*. However, Profile A is already in *SMS* of the target journey. The state of Profile A in the *onboard* journey is not reset; because the profile is already in SMS, the profiles remain in SMS. Jump from Multiple Journeys In the following example, Profile A qualifies for a jump to the journey stage *In cart* in journey *purchase*. Profile A also qualifies for a jump to the journey stage. *Confirm* in journey *purchase*. ![](/assets/image2023-3-27_15-39-43.eea4641f3bc4d750fa69ecda38e9d45b579e6a10c7d833e0b5c31fb97f95c2a9.9e7171ae.png) Treasure Data Journey Orchestration rules dictate that if multiple destinations are in the same journey for a single profile, the profile should jump to the "lowest" stage. See also [Journey FAQs](/products/customer-data-platform/journey-orchestration/batch/journey-faqs).