An activation will activate profiles under the following circumstances:
- A journey workflow is run earlier than the activation workflow for the specified day.
- The journey workflow runs successfully.
Activations are incremental. A profile will not receive the same activation more than one time unless the profile exits and then re-enters the journey.
- An activation that has run for the day is triggered again when the user changes the time zone on the activation (in a launched journey).
- When creating a journey with 120 events, limit your activations to less than 50 for better performance.
- You need limited and full access permissions for Activations/Activation Templates to activate, create, edit, and delete a journey.
You must schedule a journey activation.
- Open TD Console.
- Navigate to Audience Studio.
- Navigate to a journey and open it.
- Select a stage.
- In the left panel, select Activations and drag it to the journey builder.
Alternately, select the plus sign at the end of the stage rule and select an event.
Marketers might need to contact their data engineer to identify the correct activation. Data recommends using batch journey activation templates (if available) to create your activation. Learn more about Viewing and Using Activation Templates.
- Enter an activation name.
- (Optional) Enter an activation description.
- Choose one of the following:
- Select an activation template or an existing authentication.
- Create a new activation from scratch.
- Complete the fields that display after you select an authentication.
- Select Next to customize the output or Create.
- In the left panel, select Output Mapping.
Select Export All Columns to select all attribute columns and export them with no changes. Optionally, lock this field.
- Select + Add column and then select a column. You can keep the column name or change it for your output.
- Continue to add more columns.
- Choose one of the following:
- Check the Export All Columns box to select all columns for your output.
- Select each column that you want to output.
Behavior Activation must be enabled at Parent Segment level. See how to enable a behavior activation.
- Select + Add table and then select a table.
- Select + Add column then select a column. You can keep the column name or change it for your output.
- Select Export for the rows that you want to export.
- Select Order by to specify the column and configure order of the output table.
- If multiple number of rows will be outputted, select Formatting to configure the table row-column formatting.
This allows you add additional strings to export if needed. See how to use string builder.
Batch journey activations require that the associated parent segment run on a daily schedule, and journeys also have a daily activation schedule.
- Select Schedule.
Complete the following fields.
| Field | Options | Description |
|---|---|---|
Run Schedule | Custom schedule: Immediate: (Recommended) Time Range: | Custom schedule: Select 24 hours or a specific time (AM or PM). Immediate: Select Immediate to allow Journey Orchestration to manage when this activation can run. Specifically after the parent segment and journey workflow refresh have been completed. Otherwise, you will be responsible for manually managing the sequence of refreshes. Learn more about Batch Journey Workflow Dependencies. This feature is in Beta. Contact your Customer Success Representative for more information. Time Range: Select the Time Range option when you want your activation to run as soon as your data is ready within a flexible window, without worrying about exact refresh timings. |
| Schedule | Daily (Only available with the Custom schedule option.) | Run this activation daily at the specified time. |
| Timezone | UTC - default (Only available with the Custom schedule option.) | Select the timezone to run your activation or keep the default value. |
| Email notifications to | One or more email addresses. | Select email addresses to be notified about the success or failure of the activation. |
| Get status updates for | Success and/or failure. | Select success and/or failure to be notified of a batch journey activations status. |
- Select Create to complete your activation.
- Open TD Console.
- Navigate to the Audience Studio.
- Select a parent segment and then select an existing batch journey.
- Select Stages.
- Select a stage.
- Select the Activations tab.
To learn more about wait steps, review Creating a Wait Step.
- JOURNEY 1X: The profile receives an email on Day 1 and a text on Day 2. If you want the profile to receive an email on Day 1 and a text on Day 3, you must create a Wait Step of 2 days.
- JOURNEY NEW CLIENT: The profile also receives communications from JOURNEY NEW CLIENT. The profile receives a text message on Day 1, no communication on Day 2, and an email on Day 3.
See also Journey FAQs.