About Parent Segments That Support Hierarchical Grouping

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Group hierarchy enables marketers to organize their audience into broader categories, then further refine those categories into more specific subgroups. This categorization allows for more precise targeting and improved personalization while allowing for enhanced resource allocation and more simplified analysis.

The Treasure Data Group Hierarchy feature allows you to create a parent segment (master segment) by specifying a subset of table columns from your database. This parent segment contains a grouping object—often called a customer group—containing only the columns and customers you specified when creating the parent segment. After creating the parent segment, you can use Treasure Data's predictive scoring features to analyze the segment using your customer group.

The Treasure Data API can only create a parent segment containing a group hierarchy object. However, after it has been created, you can use the TD console to create batch segments and run predictive scoring on the parent segment.

Limitations of Group Hierarchy

• Batch segments, Predictive scoring models, Account Hierarchy, and Householding can use segments that support group hierarchy.
• Real-time segments do not support group hierarchy.
• The "Use suggested features" option does not support group hierarchy when creating or editing predictive segments.
• Only one group hierarchy is allowed per audience.

Creating and Using Parent Segments that Support Group Hierarchy

In general, here is the process for creating and using parent segments that support Group Hierarchy:

1. Call the API to create a parent segment that contains a group hierarchy.
2. Using Data Workbench, run the new parent segment.
3. Enable the new parent segment for Audience Studio.
4. Using Audience Studio, batch segments from the parent segment can be created.
5. Choose one of the following:

• Run predictive scoring on the batch segment.
• Create an account hierarchy activation.
• Create a householding activation.

Learn more about Creating a Parent Segment that Supports Group Hierarchy.