Segmentation is the activity of filtering a collection of customer or account profiles. Treasure Data manages customer and account profile data with three types of segments.
A parent segment is a data model for customer profile data that includes all interactions associated with your brand. Parent segments typically contain data about:
- User identity : First name, last name, email, etc.
- User attributes : For example, age, genre, income, and interests.
- User behavior : Website visits that can include purchase logs, support inquiries, and page clicks.
Based on the most recent Parent segment refresh, a batch segment contains historical data created from customer attributes and behaviors. You can export batch segments to marketing tools, advertising platforms, and real-time web personalization.
A real-time segment is an ongoing data selection process that contains streaming behaviors (attributes) and historical data (batch segments). Segment additions and removals are processed regularly, ensuring your target audience remains relevant.
This topic includes:
- Segment Editor Overview
- Folders Overview
- Rule Operators
- About Attribute Grouping
- Creating a Batch Segment
- About Real-time Segments
- Segment Dashboard Overview
- Searching for Segments
- Exporting a Segment as a File
- Creating a Destination Integration
- Creating a Time-based Column Filter
- Editing and Deleting a Segment
- Finding the Segment ID
- Match Logic Rules and Errors for Segment Editor
- About Profiles and the Profiles API Tokens