Treasure Data uses segmentation to help you collect massive amounts of data into a parent segment and then subdivide the parent segment into batch and real-time segments based on user behaviors and attributes. The parent segment and batch and real-time segments are not static. The information in these containers continues to update based on your criteria.
The purpose of a Treasure Data activation is to export data to a specified target. For example, after you've processed data in Treasure Data's CDP, you can export it to business intelligence tools for analysis or directly to your company's marketing tools to create campaigns.
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