# Configuring Widgets for Segment Insights

There are 8 different types of charts you can configure for Segment Insights. You can configure up to 10 widgets per dashboard. To configure each widget, you

* select an attribute
* name the widget
* select a calculation type
* select the chart type


Depending on which chart type you select, additional parameters may be required.

* [Pie Chart](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#pie-chart)
* [Column](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#column)
* [Stacked Column (Cross-tabulation)](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#stacked-column-cross-tabulation)
* [Histogram](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#histogram)
* [Sum](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#sum)
* [Average](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#average)
* [Distinct Count](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#distinct-count)
* [Array Distribution](/products/customer-data-platform/audience-studio/segment/insights/configuring-widgets-for-segment-insights#array-distribution)


## Pie Chart

Visualize data as a percentage of a whole.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcCjVjcfogdmlDHczmuPch_0u4XAmxMd0M7QUjwrKVJtCQgfthjG2dJM0rym3p5qxrqFwlU50284s7Bt92iPyqNzwBTesb3iPTFswtQ61gEy6hhBuQueepwfArmk9MRTMzfg7UnQg?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Categorical or Numerical attribute | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXc3kMEQzYOwMo9H93AUQwQADqX3byK8Amhd9kboslrwVrGPZ6kuwrMdmUFaiWC6AB_ecQ7pmZY-S6ndjTxW7vVUFIoD_fdllxW6Cj_N8q6UuKaRlw9jjMNRGcm2fqu9O-Ob1Dj0eQ?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Distribution |  |
| Chart Type | Pie Chart |  |


## Column

Compare attributes and visualize distribution.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeGbdKfXy19usfwCO8mxC3ysKpbpwr_oe6Ny1X-FNg2WpLeE_ZnLwO8olTGJs41DF26h0wCIP7oRrSImobPlXp5bQ4ruhNbtuhNtqZQdr7gJIElVOLFomw-_2nNL-Qtdt9KqgkRXQ?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Categorical | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcJyUR3xEkp0S6hkFSws0xoCLMzPC2kQKgLxyfAOtM7Byud8AMZHV6Rs5q_jS6_I96zbFzY4Up6vfC-8lu7FPy-ek3crUNB78RaakR6sdf6_jVyGsep_Ycq51lWa129O_xVf8w_?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Distribution |  |
| Chart Type | Single Column Chart |  |


## Stacked Column (Cross-tabulation)

Visualize variables of one attribute and how they are distributed as parts of the whole across a second attribute.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXevimY1LCZ-fw9WncIik9MjIoSovz1nN7gC9KdbPyMZjWvHkQl8GqE8N0Pd3rWbf-6Wasbnqh6VywtDs2AD43VY_r6s19_jAQmV8Yhjj16H4knq2RJv6KhJpnXENVNYNKqPoMxGiA?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Categorical or numerical attribute | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdt8q4wYp02tAai211g--6GAa4_x1foqjtOxrs1CKwIwH4YIxivs0zE_bUqViRZZ1xa50txcehyNqWq0iH7LgqHpzgDiM9ixCCZ70UE4uowVjzqG38XtyRrDG29LuZ5Fzwog4RfgA?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Distribution |  |
| Chart Type | Stacked Column |  |
| Additional attribute | Categorical or numerical attribute |  |
| Measurement type | Count or percentage |  |
| Lower limit on X-axis | Lowest value on the x-axis |  |
| Upper limit on X-axis | Highest value on the x-axis |  |
| Number of bins | Desired # of bins to sort |  |


## Histogram

Visualize how much of certain type of attribute variable occurs within a specific range.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfwIH3CfgI0yqweYijb9Ay1UyR_tt94QBlQGN0gXcdeyeGkA5CVVcqPaOO6BPVGsgrZgufCB08a35ErqmmGjoUn0BOb_nnaotE2hVoB-8Ztu0ApA41PIInGbSB0ay5v_5StrDZkVA?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Numerical attribute | ![Arribute](https://lh7-rt.googleusercontent.com/docsz/AD_4nXciV8XlZSe7DlkIayuYW_i_0Zw4n5sKLgTflzGowK2ncnbXk5IxXl_da4shYdGsapxooWIf9vmQIbQ4WNk9F73LkMRA838Xoy30AuSYlzg_w51BnUVF60Pj0sRcGGTNqnev653qnw?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Distribution |  |
| Chart Type | Histogram |  |
| Lower limit on X-axis | Lowest value on the x-axis |  |
| Upper limit on X-axis | Highest value on the x-axis |  |
| Number of bins | Desired # of bins to sort |  |


## Sum

Measure the sum of a numerical attribute across profiles.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeV647pYZ8FhPNrlxMvAQ-0vfL1U0lSrcZ--wfGGUVApQm5GAwF_tQyfEcIUT8sV4qNHc_tfiOMeQKj_r8-tnjheHUbxJ4lXAMJ1kEkH-qFBdg36E_aVwjg-M0GihSIXBY5g-I-?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Numerical attribute | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfmw1ytHxnugtN9DBnnKeKeVGnSSnwvxYcscacPGUnLwNOecJoIqnAd3QUZ6iAJPDJ7-npD_pnd8fH8kM1wbbopgv_f8mktGlh9bTVx5VMBu6TKG5o94Kz3fnJAEb6C7yukbI1igA?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Sum |  |
| Chart Type | Indicator |  |


## Average

Measure the average of a numerical attribute across profiles.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdfCesEDszwCFypw5pjbMOiFyH1ZxDH1Kkc4N7ezpAK2etn56aP8lR_VSbqgquaEccAxKDVzobFZqT5pi2A0_Oz5mA2V1SVximqDaVj1K1Ncs_oiDSzOZhDOzXL9V_M3eFcElN3?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Numerical attribute | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe1zFf2cHQGgQ41OQp3Uz8cl_ScnPtpanjc3iZFhfbWlBsxfiGYH5n-mJ3fthg83fYJMTCLFUCnXY4URsz6Oc1XuGFG0c6faYwYlwazXoAwdbmzBnD0ved3NXwo0n47Jt20p_gO?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Average |  |
| Chart Type | Indicator |  |


## Distinct Count

Shows the number of unique values of an attribute across a segment.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfh_q6sBCLcyUBtwh2f569xAZLZG7ktbEvVY3ZI-Ktz6F-i1hEa9TW4CHuoITOUb_mvmvhf5bw1EdpPXlA90WW6rTxBsJGot5_zJEqVuRWq4ZbwE-8fjraNh1u4QP5XtTcy_HJp?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Categorical or numerical attribute | ![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfg5cEtEKzkN1Tm9y_c3Ua3sNhThc2zU8JCQUTU9BVG2QAHw2RUQmQEQDiqpaxWhmNXgLYtD5M7OVNbIq3HXiz93TvGaqUDQrZWbeIdrvsHQe83e8isfqX2ytAMm7s9aFItepoHEw?key=6ANZUNncTkbhpEVRhdduOOPW) |
| Widget title | Name of the widget |  |
| Calculation Type | Distinct Count |  |
| Chart Type | Indicator |  |


## Array Distribution

Visualize the distribution of an array attribute across segment profiles and rank them, up to 10.

![](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfgxRohzAc07Ukh-wOL4F59-bArSTPGwsvf6AotILdyvqhYLps085DK0qctTLik2kXZ0hPUYLiao8b1tagTA0JZtt--RmXD_EynHUg39ZTNEla0kNj71_Ot-_gQfkcaww58XI5Hlg?key=6ANZUNncTkbhpEVRhdduOOPW)

| **Parameter** | **Description** | **Visual Example** |
|  --- | --- | --- |
| Attribute | Array attribute (string, int, and long only) | ![](/assets/configuring-widgets-for-segment-insights-2024-11-20-1.e3037f88362077ab6fcf7a36bd09dc9b92a3b15f7728946076c4e2a2a2b8a3f1.cf3845cb.png) |
| Widget title | Name of the widget |  |
| Calculation Type | Distribution |  |
| Chart Type | Ranking (Top 10) |  |