# Segment Insights Dashboard Overview

## Introduction video

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## Overview

The Segment Insights dashboard lets you visualize the metrics of your market segments while you build out segment rules. With the Segment Insights dashboard, you can view and (with permission) modify segment definitions.

- You can select defining criteria for a segment (if you have Full Control permission). For example, women who have bought product X in the last 3 months.
- Segment Insights helps you visualize how specific key attributes affect the size and distribution of a targeted segment. For example, in a segment of 10,000, looking at women in the US vs. women in Japan might show different percentages of women over 40.


The Segment Insights dashboard shows you how each characteristic affects the segment's size and makeup. This helps you understand how to tailor your marketing effort to best reach a given segment. Each Segment Insights dashboard can include up to 10 widgets that illustrate a segment characteristic with an appropriate graphic.

## Finding the Segment Insights tab

1. Navigate to **Audience Studio**.
2. Select a parent segment root folder.
3. Select **Segment Insights**.


Segment Insights tab in Audience Studio
## Segment Insights widgets

Segment Insights widgets are attributes you can configure to view analytics about your segment or combination of segments. With each dashboard, you can display up to 10 customizable widgets.

Segment Insights widgets example
## Chart types for widgets

The widgets in your Segment Insights dashboard are determined by the attribute selection you configure. The following table outlines how attribute selection determines which widgets are available.

| **Attribute Type** | **Calculation Type** | **Chart Type** |
|  --- | --- | --- |
| Category | Distribution | - Pie Chart
- Single Column
- Stacked Column (Cross-tabulation)

 |
| Category | Distinct Count | Indicator |
| Numerical | Distribution | - Pie Chart
- Histogram
- Stacked Column (Cross-tabulation)

 |
| Numerical | Sum, Average | Indicator |
| Numerical | Distinct Count | Indicator |
| Array | Distribution | Ranking (Top 10) |


Based on the selected attributes, a calculation type is determined by the attribute's data type, whether it is categorical or numerical. The chart type is then determined based on the calculation type selected, from which you may choose the distribution, sum, or average.

Chart types that exceed the display limits are grouped together. For example:

- When column chart distributions exceed six, the remaining distributions are displayed as "Others".
- When pie chart distributions exceed the top five, the remaining distributions are displayed as "Others".


Chart type grouping example showing Others category
Histogram statistics are approximate.

- Due to the histogram function and the UDF in Trino, some values may be missing from the histogram.


In some cases, number values may be too small to visualize and may require the inspector in your browser to see all the values under "segment_insights_queries".

## Segment Insights permissions

Account owners and administrators define and control Treasure Data policies and permissions. Users can have either Full Control, allowing them to create and modify segment definitions, or View permission, allowing read-only access to currently configured segments. Learn more about [Policies and Permissions](/products/control-panel/security/policies/).

| **Permission** | **Description** |
|  --- | --- |
| **Full Control** | Can configure Segment Insights dashboards. User needs **All Folders and Segments: Full Control** permission. |
| **Full (folder-level)** | Can view Segment Insights dashboards in the Segment Editor. Users must have **Full** permission for the specific segment folders. View-only permission is not sufficient. |
| **View only** | Cannot create, access, update, view, or delete Segment Insights dashboards. |


Even if a user has full control permissions for the root folder of a parent segment or a specific folder, if the user's PII-hiding setting is set to PII/Block for any of the attributes, the corresponding charts in the Segment Insights dashboard are not displayed.

## Interactive tutorial

Follow [this link](https://console-next.treasuredata.com/app/ps/?guide=si) to try the interactive guided tutorial for Segment Insights.