Folders are containers in which you can organize information.
This topic includes:
The left navigation pane helps you easily view and access folders.
Each Parent Segment contains a root folder. A root folder can contain one or more child folders. Child folders can contain nested folders, and so on.
Each folder contains a dashboard, assets, profiles, and a details page.
The Folder Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates and compare segment profiles. For detailed information, see Folder Dashboard Overview.
Funnels is a legacy feature. Learn more about Treasure Data Journey Customer Orchestration, a premium feature currently in Beta that will replace Funnels.
There are several types of assets in a folder:
- Folder: A container for your assets.
- Batch Segment: A collection of audiences that are based on attribute and behavior criteria for activation and reporting.
- Predictive scoring: A data-driven lead scoring methodology that uses historical and activity data and predictive modeling to predict behavior.
- Funnel: A simple workflow with stages in which profiles progress. You can configure each stage.
A profile is a collection of attributes and behaviors for a customer. The profiles in a folder represent the customers in the parent segment.
The details page gives you a high-level overview of who created the folder and when it was last updated.
