# View Profiles

You can view a collection of data about each customer or account in a parent (master) segment. Specifically, you can use the Profiles view to identify attributes and behaviors.

You must have either 1. "Full Access" in Audience Studio or 2. "Limited Access" with the "Profiles View" enabled for the specified Parent Segment and, at minimum, "View" permissions to the folders within that Parent Segment enabled.

Learn more about [setting Policy-based Permissions](/products/control-panel/security/policies/setting-policy-based-audience-studio-permissions-using-td-console).

1. Open TD Console.
2. Navigate to Audience Studio.
3. Select a folder, journey, or segment.
![](/assets/view-profiles-2025-02-10.deabd5e7a70b2a14c6bbef10040979cf087ea5d54a04b91961b39cccf7b2a4ca.cf3845cb.png)
4. Select **Profiles** tab.
5. (Optional) You can use the search bar to search using first and / or last name of a profile.
6. Select an individual profile.


![](/assets/image2023-5-10_15-12-50.d657e831f7a599091b07669d14cc898c1a9409acd78edf7f541d16bfb7eba128.cf3845cb.png)

## Which Master Table column(s) will be displayed in Profile summary?

When a `master table` for a parent segment includes column(s) below, these column values automatically appear in the Profile summary. If the `master table` has none of them, only `cdp_customer_id` will be displayed in the Profile summary.

column name

email
name
first_name
last_nam

When a master tables contain the following columns, the following combinations will appear in the profile summary:

| master table has | columns displayed in Profile Summary |
|  --- | --- |
| email | email |
| name | name |
| first_name | first_name |
| last_name | last_name |
| email, name | email, name |
| email, first_name | email, first_name |
| email, last_name | email, last_name |
| first_name, last_name | first_name + ' ' + last_name (concatenated string) |
| name, first_name, last_name | name |
| email, first_name, last_name | email, first_name + ' ' + last_name (concatenated string) |
| email, name, first_name, last_name | email, name |


## About Behaviors Tab

The Behaviors shown on the profile page are derived from a union of all the behavior tables that are stored in the activities table of the cdp audience database e.g. `cdp_audience_<cdp_audience_id>` activities. The audience studio UI only displays a sample of the activities table and not all of the possible behaviors for a given profile are shown.

![](/assets/view-profiles-profile-page.fae159ff4717416657e7d6de5fb3ccc70c03948dacaafa3d68eee7bb1b94837b.cf3845cb.jpg)

## Campaign and Page Values

The campaign and page values are displayed if one of the behaviors tables is populated by the TD Javascript SDK. The page value is the value of the td_url column in the behavior table. The campaign value is displayed if the td_url contains the `utm_campaign` parameter. For example if the td_url is [http://example.com/?utm_campaign=sample_campaign](http://example.com/?utm_campaign=sample_campaign), the Audience Studio UI displays `sample_campaign` as the campaign value. If the behavior table isn't based on a TD JS SDK table or if the td_url value does not have the `utm_campaign` parameter, the campaign and page values are blank.