# About Profiles and the Profiles API Tokens

The Profiles Page groups data by customers or accounts. The Profiles API Token enables your ability to increase personalized content based on detailed customer information.

* [View Profiles](/products/customer-data-platform/audience-studio/profiles/view-profiles)
* [About Profile API Tokens](/products/customer-data-platform/audience-studio/profiles/increase-customer-personalization)
* [Integrate Profiles APIs with Data Connector Sources](/products/customer-data-platform/audience-studio/profiles/use-the-profiles-api-with-integrations)