The report provides a single pane for marketing professionals to quickly analyze the accuracy of predicted values.
- Open TD Console.
- Navigate to Audience Studio.
- Continue with the displayed parent segment or select a different one.
- Select a predictive model from the tree.
- Select Predictive Scores. Predictive scores data are generated and updated only after a successful parent segment run.
- Review the report. There is a Profiles Distribution chart.
- Optionally, the Score button changes the threshold.
- Optionally, you can use the Reset.
- Optionally, select a profile to review Attributes and Behaviors.
For Profiles, the following profiles listed are based on the selection:
- Likely
- Unlikely
- Marginally
- Highly likely
- Select Close to leave the dialog.