# Householding Overview

Householding is available upon request. For more information, contact your Customer Success Representative.

The Householding solution allows you to create a two-level group hierarchy that supports individual profiles being organized into households. This capability allows marketers to build audiences more effectively based on group attributes or behaviors:

* **Group attributes** : Household size, estimated household income, region, and location.
* **Group behaviors** : Last login, calls to customer support, and the number of purchases.


![](/assets/account-hierarchy-2024-01-12.8315488533ca573bf235e726e1049da136ebbcee650d862e0df18a3a3de57284.cf3845cb.png)

The previous illustration shows that two of the twelve individuals surveyed about home insurance responded, indicating a 17% response rate.

Householding is integrated with the following Treasure Data products:

* **Batch segments** : Identify an audience using group attributes and behaviors.'
* **Journeys** : Define journey entry/exit and decision point criteria using group attributes and behaviors.
* **A/B Testing** : Test audiences can be defined using group attributes and behaviors.
* **Activations** : Group attributes can be configured as an output column for personalization by external systems.
* **Predictive Scoring** : Group attributes are available to define the parameters of a predictive model.
* **Treasure Insights** : Uncover insights and visualization using group attributes and group behaviors.


## Limitations

* **Customer Journey Orchestration** : You cannot see how many households (accounts) qualify initially for entry/exit criteria and decision points in the Journey Canvas.
* **Account Relationship Visualizations** : You cannot visually review the relationship between profiles and organizations.
* **Account Details Review** : The UI does not support review profile information with the associated group attributes or behaviors in the Segment Builder Profiles tab or the Segment Overview > Profiles tab within Audience Studio.
* **Parent Segment API Creation** : You can only use the parent segment API to create a parent segment that enables group hierarchy.
* **Group Behavior Output Restrictions** : You cannot use group behaviors as output columns.
* **Segment Insights Visualizations** : You cannot create segment insight visualizations with group attributes and behaviors.
* **Profile API Limitations** : The Profiles API does not support group attributes and behaviors.