Customizing the activation output is optional for attributes but necessary for Behavior Activations. You can make changes with column mapping or by using the string builder.
- Select Output Mapping.
Output fields must be configured to complete the activation creation.

- Select Export All Columns to export all columns without making any changes.
- In Attribute Columns, select + Add column to add specific columns for the export. The available columns are displayed in the Source drop-down. The Output Column Name pre-populates with the same Source column name. You can change the Output Column Name.
- If Behavior Activation is enabled, you can export behavior data columns. For details, see Configuring Behavior Activation.
- Select String Builder to expand the fields. Learn how to use the String Builder.