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Activations Overview

The purpose of a Treasure Data activation is to export data to a specified target. For example, after you've processed data in Treasure Data's CDP, you can export it to business intelligence tools for analysis or directly to your company's marketing tools to create campaigns.

Each activation contains the following information:

  • Export target : Specify where you want to export the data.
  • Data customization : Select which data you want to export.
  • Export scheduling : Define an activation schedule to run one time or repeat on the dates and times that you specify.
  • Workflow processed output : (Optional) Configure an activation to trigger a workflow after the activation is run. The workflow also allows you to create sequential activations, where multiple activations use the same authentication and can run in parallel.

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