# Account Hierarchy

Account Hierarchy is available upon request. For more information, contact your Customer Success Representative.

Account Hierarchy enhances Treasure Data's CDP and Audience Studio, allowing marketers to organize profiles under Accounts. This capability supports expanded use cases by identifying the right accounts to target for marketing efforts. Account Hierarchy supports modeling relationships between accounts/organizations and profiles (leads or contacts). This capability allows marketers to build audiences more effectively using group attributes and group behaviors:

* **Group attributes:** Account-level attributes are stored in the parent segment and are available for use in the Audience Studio, Customer Journey Orchestration, activations, and analytics or predictive scoring. For example, marketers can create group attributes to target industry verticals, company revenue, employee counts, and sales regions.
* **Group behaviors:** Account-level behaviors are stored in the parent segment and available in the Audience Studio, Customer Journey Orchestration, analytics, or predictive scoring. For example, marketers can create group behaviors, including aggregated webpage visits and last sales visits.


![](/assets/account-hierarchy-2024-03-07.1aba107e954101319e6809d23f7da1508c8a88625ce46998c66342ed45694a27.cf3845cb.png)

The previous illustration shows two profiles that meet specific group attributes for two accounts. With Treasure Data's Account Hierarchy solution, you can ensure that you target the right profiles at specific accounts using group attributes and behaviors at the account level.​

Account Hierarchy is integrated with the following Treasure Data products:

* **Batch segments** : Identify an audience using group attributes and behaviors.
* **Journeys** : Define journey entry/exit and decision point criteria using group attributes and behaviors.
* **A/B Testing** : Test audiences can be defined using group attributes and behaviors.
* **Activations** : Group attributes can be configured as an output column for personalization by external systems.
* **Predictive Scoring** : Group attributes are available to define the parameters of a predictive model.
* **Treasure Insights** : Uncover insights and visualization using group attributes and group behaviors.


## Limitations

* **Customer Journey Orchestration** : You cannot see how many accounts qualify initially for entry/exit criteria and decision points in the Journey Canvas.
* **Account Relationship Visualizations** : You cannot visually review the relationship between profiles and organizations.
* **Account Details Review** : The UI does not support review profile information with the associated group attributes or behaviors in the Segment Builder Profiles tab or the Segment Overview > Profiles tab within Audience Studio.
* **Parent Segment API Creation** : You can only use the parent segment API to create a parent segment that enables group hierarchy.
* **Group Behavior Output Restrictions** : You cannot use group behaviors as output columns.
* **Segment Insights Visualizations** : You cannot create segment insight visualizations with group attributes and behaviors.
* **Profile API Limitations** : The Profiles API does not support group attributes and behaviors.


## See Also

* [Creating an Account Hierarchy Activation](/products/customer-data-platform/audience-studio/account-hierarchy/creating-an-account-hierarchy-activation)
* [Viewing Qualifying Profile Account Information](/products/customer-data-platform/audience-studio/account-hierarchy/viewing-qualifying-profile-account-information)