Audience Studio is Treasure Data’s easy-to-use interface for marketers to build a 360-degree view of their customers, divide those customers into segments, and activate those segments to downstream marketing systems.
Treasure Data collects data from a variety of first, second, and third-party sources and creates a model (a parent segment) of your customer data. The model enables you to efficiently receive, and effectively analyze and structure data.
Within Audience Studio, you can easily perform these tasks:
Information organization: Use folders to organize your assets, including assigning specific security settings.
Precise segmentation: Create segment audiences based on attributes and behaviors for activation and reporting.
Automated profile progression: Create journeys to move profiles through a series of checks and balances to ensure you are targeting the correct people for your marketing campaigns.
Machine learning pattern identification: Assess behaviors and predict future actions with predictive scoring.
Website personalization: Use profile API tokens to create a customized website experience for your customers.
High-quality activations: Data engineers can create activation templates to help marketers avoid complex activation details to quickly distribute personalized communications to targeted segments or vendor tools for further processing.
Create granular customer segments and syndicate to your preferred email marketing tools (for example, Salesforce Marketing Cloud, Adobe Campaign, and Oracle Responsys) to run personalized email campaigns for a highly personalized experience.
Create granular customer segments and syndicate to digital advertising platforms (for example, Google DoubleClick, and Facebook) to make your user acquisition and retention more efficient.
Using Profile APIs, show personalized content or banners on your website, based on customer behaviors in real-time. Our Profile API works with major web personalization tools such as Adobe Target, Optimizely, and Google Optimize.