Folders are containers in which you can organize information. 

This topic includes:

Folder Tree

The left navigation pane helps you easily view and access folders.

Each Parent Segment contains a root folder. A root folder can contain one or more child folders. Child folders can contain nested folders, and so on.

Folder Pane

Each folder contains a dashboard, assets, profiles, and a details page.


The Folder Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates and compare segment profiles. For detailed information, see Folder Dashboard Overview.


Funnels is a legacy feature. Learn more about Treasure Data Journey Customer Orchestration, a premium feature currently in Beta that will replace Funnels.

There are several types of assets in a folder:

  • Folder: A container for your assets. 
  • Batch Segment: A collection of audiences that are based on attribute and behavior criteria for activation and reporting.
  • Predictive scoring: A data-driven lead scoring methodology that uses historical and activity data and predictive modeling to predict behavior.
  • Funnel: A simple workflow with stages in which profiles progress. You can configure each stage.


A profile is a collection of attributes and behaviors for a customer. The profiles in a folder represent the customers in the parent segment. 

Details Page

The details page gives you a high-level overview of who created the folder and when it was last updated.