Folders are containers in which you can organize information.
This topic includes:
The left navigation pane helps you easily view and access folders.
Each Parent Segment contains a root folder. A root folder can contain one or more child folders. Child folders can contain nested folders, and so on.
Each folder contains a dashboard, assets, profiles, and a details page.
The Folder Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates and compare segment profiles. For detailed information, see Folder Dashboard Overview.
There are several types of assets in a folder:
A profile is a collection of attributes and behaviors for a customer. The profiles in a folder represent the customers in the parent segment.
The details page gives you a high-level overview of who created the folder and when it was last updated.