|This article supports Audience Studio - Legacy.|
Leveraging machine-learning techniques is crucial to efficiently and effectively understand customer data. Marketers who use TD do not need to be familiar with machine-learning and data science.
Our predictive scoring enables you to enjoy machine-learning capability in your day-to-day activities with no technical or theoretical expertise. Marketers can predict profile behavior such as who is likely to churn, purchase, click, or convert in the near future.