This article supports Treasure Data (v5) Beta

To participate in the beta, contact your Customer Success representative.


Audience Studio (v5) is the interface for marketers to build the 360-degree view of their customers, divide those customers into segments, and activate those segments to downstream marketing systems.

Treasure Data ingests data from a variety of first-, second-, and third-party sources to unify data, resolve identities and build enriched, unified customer profiles. Then, you can analyze the parent segment either as a group or on an individual profile level, and create targeted segments and journeys of that parent segment in the Audience Studio. You can then push highly personalized communications out to segments or design campaigns that accurately target segments.

Within Audience Studio, you can:

Audience Studio (v5) also offers these additional features:


Learn how to quickly set up your segments and organize them for maximum efficiency: