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A batch segment, based on the most recent Parent segment refresh, contains historical data created from customer attributes and behaviors. You can export batch segments to marketing tools, advertising platforms, and real-time web personalization. For more information, see Creating a Batch Segment Editor Overview.

Real-time Segment

A real-time segment is an ongoing data selection process that contains streaming behaviors (attributes) and historical data (batch segments). Segment additions and removals are processed regularly, ensuring your target audience remains relevant. For more information, see Create a Real-time Segment.


The Segment Dashboard provides a single pane for marketing professionals to quickly analyze total profiles and growth rates for each segment. For detailed information, see Segment Dashboard Overview.