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The Segment Editor gives the user the option to use custom logic by using advanced match logic. This feature enables users to select specific rules to be applied in specific ways instead of just choosing all or any. A user can use advanced logic to apply combinations of rules or rule sets. The maximum number of rules that can be used in advance advanced match logic is 26 and the maximum number of rules sets is 9. Learn more about how to use advanced match logic.

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The ability to drag and drop rules from an easy-to-see list of attributes and behaviors greatly enhances the user experience. Additionally, existing segments and journey stages can be easily reused. Rules can also be moved around within a rule set or from one rule set ruleset to another within the same segment, giving the user greater flexibility.

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