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This article supports Treasure Data (v5) Beta

To participate in the beta, contact your Customer Success representative.

Audience Studio (v5) is designed to help global marketing teams deal with their organizational complexity and segmentation needs.  Treasure Data ingests data from a variety of 1st, 2nd, and 3rd-party sources and enables users to unify data, resolve identities and build enriched, unified customer profiles into a parent segment. Users can analyze the parent segment either as a group or on an individual profile level, and create targeted segments and journeys within that parent segment in the Audience Studio. This enables users to activate highly personalized communications for specific segments or highly effective campaigns that accurately target segments. 


  • Respond to market changes, modifying your parent segments as needed

  • Easily create segments that others can quickly comprehend and use
  • Precisely segment your parent segments based on attributes, behaviors, and characteristics

  • Create journeys that reflect where customers are in the buying cycle.
  • View the data at the parent segment level, targeted segment level, or individual profile level

  • Identify patterns of behaviors or strands on commonality in your parent segment using our machine learning tool, Predictive Scoring

  • Activate on targeted segments and actionable insights by creating personalized marketing campaigns throughout the customer journey

Audience Studio (v5) also Studio also offers these additional features:

  • Folder-Based Permissions - You can flexibly organize segments (and corresponding marketing data e.g., journeys, activations, and predictive models) in the form of folder trees and control governance at an individual folder level. Learn more about folder-based permissions.

  • Advanced Segment Editor - This editor improves the marketer experience by (1) introducing an intuitive and interactive rule builder, (2) supporting the ability to define a more complex, realistic set of segmentation rules with a combination of AND/OR operators, (3) enabling users to group and organize a number of attributes depending on their characteristics and finally supporting timestamps in wider segmentation scenarios. Learn more about Segment Editor.

  • Journeys (Formerly known as Funnels) - Journey Funnels Dashboards are available for marketers to track the effectiveness of a journey funnel by easily viewing how customers are moving through the journey funnel stages. Learn more about JourneysFunnels.

  • Localization - Japanese localization is available for our new Audience Studio (v5) console, which will improve user experience through localization of the console for non-native English users.
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  • Predictive Scoring - With enhanced usability, you see two separate tabs for Model Performance & Predictive Scores, and the new user-friendly UI guides you “what to do next” from model creation to scoring. Model Performance also becomes available right after training an ML model. Learn more about Predictive Scoring.

  • A/B Testing - Easily split customers from a batch segment into multiple groups so that you can run A/B test campaigns and compare the performance of the campaigns. Learn more about A/B Testing.