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You can create two types of segments from your master segment:

Batch Segments

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Real-time Segments

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Batch segmentation occurs against master segments built from data across a variety of different sources, and unified using Treasure Workflow and the master segment creation features. As such, these master segments can be more deeply enriched and customized to handle your marketing team’s most complex use cases.

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Real-Time Segmentation can be used to enable real-time personalization for people who are visiting your website, using the Profiles API.

Learn more about creating segments in this video:

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  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

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    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

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  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

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  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

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  1. Select the segment.

  2. Select Rules in the right-side panel.

  3. Select the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

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Adding a Rule for Predictive Scoring

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