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Batch Segments can then be used for exporting to (activating) marketing tools and advertising networks, such as email campaign platforms and social networks. In addition, you can use Batch Segments to enable real-time personalization for people visiting your website, using the Profiles API.

Real-time segmentation operates against streaming data as the data arrives into Treasure Data in real-time. As such, it’s currently limited for use against data deriving from websites with JavaScript SDK installed. In addition, it’s limited to a more narrow range of segmentation logic.

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Real-Time Segmentation can be used to enable real-time personalization for people who are visiting your website, using the Profiles API.

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Limitation

If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.

To Create a New Segment

The master segment must already be built in Master Segments.

  1. Select Profiles Navigate to Audience Studio > Segments.

  2. Select Folder Actions.

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  3. Perform From the Create Batch Segment action menu, select one of the following:

  4. Create and name a folder

  5. .Create a batch segment, which will require defining rules for attributes and

    behaviorsCreate

    behaviorsCreate a folder, which will allow you to create a folderCreate a real-time segment, which will require defining rules for attributes and

    behaviorsMove

    behaviorsMove segments to a folder, which will allow you to search, select, and move segments around within your folders

  6. Save your segment.

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Add Rules for Attributes, Behaviors, Existing Segments, Predictive Scoring

Creating a batch or real-time segment requires require defining rules for attributes and behaviors.

If Attributes or Behaviors is greyed out, it is because the master segment was created without either an Attribute or Behavior table specified.

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Add Profile Behaviors

  1. After creating a batch or real-time segment, select Add Rule Behavior from under Profile Behaviors:

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  2. Use the all or any dropdown drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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Add an Attribute Rules

  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

  2. Use the all or any dropdown drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Select an attribute. For example, email.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference.

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Adding a rule for behaviors

Refer to Segment Segment Behavior Timestamp Filter Reference.

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Adding a

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Rule for an

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Existing Segment

This option allows you to include or exclude profiles from a particular segment that is part of the same master segment.

  1. Select the segment.

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  1. Click on Rules in the right side panel.

  2. Click on the Pencil icon.

  3. Select whether to Include or Exclude profiles and select from where.

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Add a rule for predictive scoring

Activate Your Segments

After you create your segments, you can activate segments to target systems or use them with the Profiles API. Refer to the following topics: