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If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.

Table of Contents

To Create a New Segment

The master segment must already be built in Master Segments.

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

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    Create a batch segment, which will require defining rules for attributes and behaviorsCreate behaviors
    Create a folder, which will allow you to create a folderCreate folder
    Create a real-time segment, which will require defining rules for attributes and behaviorsMove behaviors
    Move segments to a folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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Add Rules for Attributes, Behaviors, Existing Segments, Predictive Scoring

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  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

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  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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Add an Attribute Rules

  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

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  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

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Adding a rule for behaviors

Refer to Segment Behavior Timestamp Filter Reference

Adding a Rule for an Existing Segment

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  1. Select the segment.

  2. Click on Rules in the right side panel.

  3. Click on the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

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Add a rule for predictive scoring

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After you create your segments, you can activate segments to target systems or use them with the Profiles API. Refer to the following topics: