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  1. The master segment must already be built in Master Segments.

  2. Select Profiles > Segments.

  3. Select Folder Actions.

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  4. Perform one of the following:
    --Create and name a folder
    --Create a batch segment, which will require defining rules for attributes and behaviors
    --Create a real-time segment, which will require defining rules for attributes and behaviors
    --Move segments to a folder, which will allow you to search, select, and move segments around within your folders

  5. Save your segment.

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  1. After creating a batch or real-time segment, select Add Rule from under Profile Behaviors:

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  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

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  3. Select an attribute. For example, email.

  4. Select the best attribute filter for your segment. Refer to Segment Attribute Filter Reference.

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Refer to Segment Behavior Timestamp Filter Reference.

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Add a rule for an existing segment

This option allows you to include or exclude profiles from a particular segment that is part of the same master segment.

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Add a rule for predictive scoring

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