Navigate to Audience Studio > Segments.
From the Create Batch Segment action menu, select one of the following.
Create a batch segment, which will require defining rules for attributes and behaviors
Create a folder, which will allow you to create a folder
Create a real-time segment, which will require defining rules for attributes and behaviors
Move segments to folder, which will allow you to search, select, and move segments around within your folders
Save your segment.
Select the segment.
Click on Rules in the right side panel.
Click on the Pencil icon.
Select whether to Include or Exclude profiles and select from where.
Adding a rule for predictive scoring
To improve and refine your segments, you can use the predictive scoring feature.
Activating Your Segments
After you create your segments, you can activate
them to an external source for a campaign or reporting. You can also use them with the Profiles API. Refer to the following topics: