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You can create two types of segments from your master segment:

Batch Segments

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Real-time Segments

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Batch segmentation occurs against master segments built from data across a variety of different sources, and unified using Treasure Workflow and the master segment creation features. As such, these master segments can be more deeply enriched and customized to handle your marketing team’s most complex use cases.

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  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

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    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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