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Batch Segments can then be used for exporting to (activating) marketing tools and advertising networks, such as email campaign platforms and social networks. In addition, you can use Batch Segments to enable real-time personalization for people visiting your website, using the Profiles API.

Real-time segmentation operates against streaming data as the data arrives into Treasure Data in real-time. As such, it’s currently limited for use against data deriving from websites with JavaScript SDK installed. In addition, it’s limited to a more narrow range of segmentation logic.

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Real-Time Segmentation can be used to enable real-time personalization for people who are visiting your website, using the Profiles API.

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The master segment must already be built-in Master Segments.

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

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    Create a batch segment, which will require defining rules for attributes and behaviors
    Create a folder, which will allow you to create a folder
    Create a real-time segment, which will require defining rules for attributes and behaviors
    Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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Creating a batch or real-time segment require requires defining rules for attributes and behaviors.

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  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

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  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

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  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

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  1. Select the segment.

  2. Click on Rules in the right side panel.

  3. Click on the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

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Add a rule for predictive scoring

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