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  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

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    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

Add Rules for Attributes, Behaviors, Existing Segments, Predictive Scoring

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  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

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  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

Adding a timestamp rule for behaviors

Refer to Segment Behavior Timestamp Filter ReferenceOperators.

Adding a Rule for an Existing Segment

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  1. Select the segment.

  2. Click on Rules in the right side panel.

  3. Click on the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

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Add a rule for predictive scoring

Activate Your Segments

After you create your segments, you can activate segments to target systems or use them with the Profiles API. Refer to the following topics:

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