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If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.
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Creating a New Segment
The master segment must already be built-in Master Segments.
Navigate to Audience Studio > Segments.
From the Create Batch Segment action menu, select one of the following.
Create a batch segment, which will require defining rules for attributes and behaviors
Create a folder, which will allow you to create a folder
Create a real-time segment, which will require defining rules for attributes and behaviors
Move segments to folder, which will allow you to search, select, and move segments around within your folders
Save your segment.
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Adding Rules for Attributes, Behaviors, Existing Segments, and Predictive Scoring
Creating a batch or real-time segment requires defining rules for attributes and behaviors.
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Adding Profile Behaviors
After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:
Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.
Define a new rule or select the Add Rule link.
Make selections as necessary for your behavior rule.
Save your changes.
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Adding Attribute Rules
After creating a batch or real-time segment, select Add Rule from under Profile Attributes.
Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.
Select an attribute.
Select the best attribute filter for your segment.
Refer to Segment Attribute Filter Reference
Adding a
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Timestamp Rule for
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Behaviors
Refer to Segment Timestamp Operators.
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Select the segment.
Click on Rules in the right side panel.
Click on the Pencil icon.
Select whether to Include or Exclude profiles and select from where.
Adding a
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Rule for
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Predictive Scoring
To improve and refine your segments, you can use the predictive scoring feature.
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