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If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.

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Creating a New Segment

The master segment must already be built-in Master Segments.

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

    • Create a batch segment, which will require defining rules for attributes and behaviors

    • Create a folder, which will allow you to create a folder

    • Create a real-time segment, which will require defining rules for attributes and behaviors

    • Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

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Adding Rules for Attributes, Behaviors, Existing Segments, and Predictive Scoring

Creating a batch or real-time segment requires defining rules for attributes and behaviors.

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Adding Profile Behaviors

  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

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Adding Attribute Rules

  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

  2. Use all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

Adding a

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Timestamp Rule for

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Behaviors

Refer to Segment Timestamp Operators.

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  1. Select the segment.

  2. Click on Rules in the right side panel.

  3. Click on the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

Adding a

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Rule for

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Predictive Scoring

To improve and refine your segments, you can use the predictive scoring feature.

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