Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

...

If you know you need to filter based on an array type, you can use Batch segmentation. Real-time segmentation does not support filtering based on array types.

Table of Contents
maxLevel1

To Create a New Segment

The master segment must already be built in Master Segments.

  1. Navigate to Audience Studio > Segments.

  2. From the Create Batch Segment action menu, select one of the following.

    Image Modified


    Create a batch segment, which will require defining rules for attributes and behaviors
    Create a folder, which will allow you to create a folder
    Create a real-time segment, which will require defining rules for attributes and behaviors
    Move segments to folder, which will allow you to search, select, and move segments around within your folders

  3. Save your segment.

...

If Attributes or Behaviors is greyed out, it is because the master segment was created without either an Attribute or Behavior table specified.

Add Profile Behaviors

  1. After creating a batch or real-time segment, select Add Behavior from under Profile Behaviors:

    Image Modified

  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

    Image Modified

  3. Define a new rule or select the Add Rule link.

  4. Make selections as necessary for your behavior rule.

  5. Save your changes.

...

  1. After creating a batch or real-time segment, select Add Rule from under Profile Attributes.

    Image Modified

  2. Use the all or any drop down to indicate whether a segment matches all or any of the specified attributes, behaviors, or existing segments.

  3. Select an attribute.

  4. Select the best attribute filter for your segment.
    Refer to Segment Attribute Filter Reference

...

  1. Select the segment.

  2. Click on Rules in the right side panel.

  3. Click on the Pencil icon.

  4. Select whether to Include or Exclude profiles and select from where.

    Image Modified

Add a rule for predictive scoring

...