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Using Facebook Custom Audience requires a user identifier information, for example, email or phone number. Profiles API integration enables you to send a segment to Facebook Custom Audience without such parameters. Instead, you use Facebook Pixel.


  1. Navigate to Audience Studio > Profiles API Tokens.

  2. Click New Token.

  3. Complete the fields to configure the API token, including specifying a key column and the segments of customers to which you want to apply a personalization. Choose a key column, which is required to lookup a segment. In this example, td_global_id is selected. And, register a segment that you want to use with Profiles API. If the key you selected is associated with a segment, Profiles API returns the segment ID.

  4. Save your token.