You can write job results directly to your Twitter Tailored Audience.Custom Audience.
Twitter Custom Audiences allow you to leverage your off-platform customer information enabling you to create unique audience segments used for targeting, exclusion, and lookalike expansion.
This topic includes:
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Prerequisites
Basic knowledge of Arm Treasure Data, including the toolbelt.the TD Toolbelt
A Twitter Ads Account or an account with Ads Manager role.
Authorized Treasure Data Twitter app access to your Twitter Ads Account
Create a
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Go to Treasure Data Connections. Search and select Twitter Tailored Audience.
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New Connection
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From TD Console, navigate to the catalog in the Integrations Hub. Search for and select Twitter Custom Audience.Select Create Authentication. The following dialog opens. |
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Select an existing OAuth connection for Twitter, or |
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select the link under OAuth connection to create a new one. |
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Create a
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New OAuth Connection
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Log into your Twitter account in the browser (if you haven’t logged in previously) and grant access:Or grant access to the Treasure Data app when you are already logged in. |
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After you're redirected back |
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to Treasure Data Connections |
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, repeat the first step (Create a new connection) and choose your new OAuth connection. |
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Name your newly created connection and save it for later use. |
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Configure |
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Output Results |
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Custom Audience connection as follows: |
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Edit the following parameters:
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Here is a sample configuration:
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Skip on Invalid Records? Ignore invalid records/errors and continue loading other records
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Write the Query to
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Populate a Custom Audience List
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Treasure Data supports creation of a new |
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Custom Audience list. |
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On the Treasure Data console, run the following query |
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with Output results into a connection of Twitter |
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Custom Audience (see Appendix A for more details of column naming):
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it is for demo purposes only. |
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Further, it requires no source table (for the ease of testing out this feature), but you still need to choose your database, so pick “sample_datasets” or any other arbitrary table. |
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The query |
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completes in a few seconds. Check the Twitter Audience Manager for your new list |
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Twitter takes up to 24 hours to validate your newly created list. Therefore, the list will show the status as “Processing”. |
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You can see the status change to “Ready” (or an error if the list is not valid) within the next 6 to 8 hours. |
Appendix
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Custom Audience
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Data
The Output result needs to follow the Twitter Tailored List Custom List data specifications here. We support single column, single type.
TWITTER_ID: Twitter user IDs
DEVICE_ID: IDFA, AdID or Android ID of Twitter users
EMAIL: Email addresses
TWITTER_HANDLE: Twitter users name aka. Screen names
Data Normalization and Hashing
Our result output can normalize your values automatically to follow Twitter’s normalizing rules. See here.
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The conversion below is actually applied per type in our result output for normalization.
Email Addresses : Lowercase, remove leading and trailing spaces; ex: support@twitter.com
Twitter User Name : No @, lowercased and leading and trailing spaces trimmed; ex: jack
Twitter User IDs : Standard integer; ex:
143567Device IDs : Lower-cased with dashes (IDFA), original format on device, not capitalized with dashes (AdID) and original format on device, not capitalized without dashes or spaces (Android ID); ex:
4b61639e-47cc-4056-a16a-c8217e02946andaf3802a465767e36
After normalization, the data must be hashed using SHA256, without a salt. Additionally, the final output hash must be in lower case. E.g., 49e0be2aeccfb51a8dee4c945c8a70a9ac500cf6f5cb08112575f74db9b1470d and
For example, 49e0be2aeccfb51a8dee4c945c8a70a9ac500cf6f5cb08112575f74db9b1470d and not 49E0BE2AECCFB51A8DEE4C945C8A70A9AC500CF6F5CB08112575F74DB9B1470D
Twitter Ads Account
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Information
Access to an Ads Account is the pre-requisite to create the Tailored Audience Custom Audience List. The account ID can be retrieved from the Account Settings Page
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