Audience Studio (v5)
Treasure Data is excited to announce the BETA release of our new Audience Studio (v5). Our new Audience Studio is designed to help global marketing teams deal with their organizational complexity and segmentation needs and offers the following additional new features:
Folder-Based Permissions - Now you can flexibly organize segments (and corresponding marketing data e.g., journeys, activations, and predictive models) in the form of folder trees and control governance at an individual folder level. Learn more about folder-based permissions.
Advanced Segment Editor - We redesigned the whole segmentation experience by (1) introducing an intuitive and interactive rule builder, (2) supporting the ability to define a more complex, realistic set of segmentation rules with a combination of AND/OR operators, (3) enabling users to group and organize a number of attributes depending on their characteristics and finally supporting timestamps in wider segmentation scenarios. Learn more about Segment Editor.
Journeys (Formerly known as Funnels) - Journey Dashboards are now available for marketers to track the effectiveness of a journey by easily viewing how customers are moving through the journey stages. Learn more about Journeys.
Localization - Japanese localization is now available for our new Audience Studio (v5) console, which will improve user experience through localization of the console for non-native English users.
Predictive Scoring - With enhanced usability, you will now see two separate tabs for Model Performance & Predictive Scores, and the new user-friendly UI guides you “what to do next” from model creation to scoring. Model Performance also becomes available right after training an ML model. Learn more about Predictive Scoring.
A/B Testing - Easily split customers from a batch segment into multiple groups so that you can run A/B test campaigns and compare the performance of the campaigns. Learn more about A/B Testing.
Schema Annotation Events for Premium Audit
Treasure Data enables Schema Annotation in the Data Workbench and through APIs. This allows you to search for certain types of identity data across multiple tables. The Premium Audit Log now adds the following events for schema annotation:
Column annotation updates on schema editor
- Annotation type updates via the API
Verizon Media Export
The Verizon Media integration exports customer segments for advertising purposes. Verizon Media's content delivery network (CDN) is trusted by some of the world's largest brands for online banking, e-commerce, and media distribution because it offers high quality, performance, reliability, and scale that improve the customer experience and increase loyalty.
Learn more about Verizon Media Export Integration.
Amazon S3.v2 Export
The Treasure Data S3 export integration is updated to include the latest security patch as well as improve the performance of the connector by keeping its processes separate from your existing S3 jobs.